If you love marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a genuine service marketing software application worth attempting, or simply overhyped.
ClickFunnels has made a pretty big name for itself given that it started, ending up being one of the largest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has actually grown so much in such a brief period of time.
There is no rejecting it’s popular, however does that indicate it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s simply another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and lots of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you choose to use it or not, it’s a crucial gamer anyone in e-commerce and online marketing need to be familiar with. Prior to you jump in, what’s our score? I’ll put it at a strong 4 stars. With some disadvantages, it’s definitely good. Keep reading to find out why!
ClickFunnels Review High Points
Here’s a brief list of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a great landing page home builder, with an easy drag-and-drop editor
Easy and sufficient combinations that allow you to catch e-mails and take payments right inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and utilize
Focused on making its users more cash
They provide a 2 week complimentary trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in just three years it’s been, in the words of Forbes, “calmly transforming the internet marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for businesses and business owners to sell things online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his production, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing adventures. He experimented with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a method to help Brunson and his team develop funnels quicker for various ventures, as establishing funnels would usually take weeks. They soon realized their development would be useful to others and had great possible as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to direct a site visitor to the checkout page.
There’s a less dull method of thinking of it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in truth a metaphor, and instead of actual components to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors. Your site visitors are looking around, inspecting things out. Your website is beautifully created, and your material is top notch!
Sadly, that still doesn’t turn many of your visitors into consumers. In a traditional store, that’s like individuals strolling into your shop however not knowing where the sales register is, so they leave the shop without buying anything. In a physical shop, you can talk your customers into buying something.
In a digital shop, you might be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your clients’ through principles of psychology. The funnel works step-by-step, bring traffic in better and closer until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a huge offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is intended to save you energy and time– to do what otherwise needs a great deal of technological efficiency and/or a range of 3rd party applications. In this respect, ClickFunnels succeeds.
Makes You Money
One of the very best features of ClickFunnels is its focus on making money for the user. They make it extremely simple to make your account, put up your material, and begin taking payments. Plus, it’s pretty simple to choose everything up– it’ll probably take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Their page builder is a quite essential function, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is fantastic too. All you have to do is duplicate a page, make your modifications, and select the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels manages API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to manage.
You’ll also discover a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s terrific to have things so centralized: I can construct my landing pages, produce kinds and order forms, and set off emails all from one platform.
All of this really does conserve you money and time, resources you ‘d otherwise need to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent investment– what you’re enabled a StartUp account is pretty good. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not perfect, but it does an excellent job of product packaging excellent tools together and making them available. It probably saves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has numerous areas that require work.
A small disadvantage is the price. There are only two pricing alternatives, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, simply another financial investment in your service, and like I’ve said, you get an excellent plan for it.
Lackluster Customer Service
Beyond that, client assistance is undecided at finest. In my experience, they’ve been fine with basic questions, but if you ask more difficult things, particularly about advanced functions, they will not be really handy.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their item but I take a small issue with their marketing that I think deserves discussing in this ClickFunnels Review.
If you get sucked into among their funnels, it’s hard to leave the hype surrounding it. They have a terrific marketing for sure. However, from a user experience point of view, it can get interfering. Once you register for the software, you can attempt to look at the unbiased functions of the software application and incorporate it into your own workflow, or you’ll be lost and forced to discover Russell Brunson’s marketing methods.
This suggests you’ll find yourself buying online courses, books, going to workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes people extoling how much cash they made and flashing their cars. Though these numbers are genuine, the users offer an impression that they’re more concentrated on making quick cash rather than developing terrific product or services. ClickFunnels has actually helped individuals do terrific things, however it’s also assisted proliferate quick abundant schemes, online courses, saturation of coaches and specialists, and other spammy web marketer stuff.
We all know the founder is a marketing wizard, however so much of the product is tied to his brand and his philosophy. As much as I value the landing page contractor, whatever around it appears like an extension of Brunson’s platform.
Often it’s hard to not get the sensation that ClickFunnels invests more resources on self-promotion than required, specifically when some elements of their product (i.e., customer support) can still utilize some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the capability to tailor thoroughly within ClickFunnels, many individuals utilize similar designs. Considering the appeal of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks floating around. Variety is necessary.
Software Application Outages and Bugs
Every so often, ClickFunnels will decrease or experience some errors. This actually doesn’t take place frequently, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a lot of money.
It’s also hard to know when your pages are working or not, unless you continuously check or wait up until you speak with angry consumers. Disallowing uptime, I also handle some glitches when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The control panel changes frequently, the circulation of developing new pages and funnels modifications, a button will walk around, pricing options change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a business service.
Way too Simple
Finally, a criticism I’ve heard however do not rather agree with personally: it’s too easy, and too expensive for its simplicity. These criticisms tend to refer to diy approaches which can be more affordable upfront and yield more control over handling particular details. Nevertheless, for less experienced users who are generally looking for efficiency and an easy to use package of tools, I would not emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. StartUp is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you likewise get a 14 day totally free trial to try the service, so a minimum of you do not need to commit to an expensive plan right now. If you pay each year instead of regular monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, but definitely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty great job.
The primary differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), visits (20,000), customized domains (3 ), and only a few of the complete list of features.
Nevertheless, both strategies have endless contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you characterize a product as a one-time payment product for your payment gateways); membership plans (another Backpack function, but unlike one-time payments, this lets your customers spend for a subscription service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, gos to, and customized domains; top priority support and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels might truly clean up. We’ll enter into more information in the following area of this ClickFunnels review.
To sum up the distinctions, StartUp essentially carries the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels functions. You can see the complete authorities list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I believe they’re strong and you get everything you require. They’re mostly user-friendly and give you an excellent quantity of control. The template editor and combination management system are fine examples of this and are really crucial functions, so I’ll be giving them separate areas.
A/B split screening is a smaller feature, but definitely a notable one.
If you replicate a page and make changes to the copy, the split test generally lets you pick what portions of your traffic you wish to see per page, letting you test conversion rates extremely smoothly. It’s a terrific function and extremely easy to use.
I likewise believe ClickFunnels is overall versatile and simple for other settings, like your account information or combinations. Perhaps really tech literate individuals would find them restrictive (a common style amongst some criticisms), however as the service is expected to be easy to use, I thought the basic functions were respectable.
There are numerous kinds of readily available pre-made funnels, oriented to various kinds of organisations, and you can obviously build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an e-mail auto-responder or just an auto-responder, but it’s a little bit more complex. The main objective of Follow-Up Funnels is smart analytics that lead to smart auto-responding, but the auto-responding includes snail mail in addition to e-mail, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program much easier and more effective.
Are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, but possibly I’m just negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to dedicate special attention to it. In fact, I think a large part of why I offered ClickFunnels a high ranking involves it being an actually solid landing page builder. ClickFunnels ranges itself from page building software application and promotes its funnel technique, but reality be told, I utilize it mostly for this landing page home builder.
Anyway, there is quite a variety of design templates with good styles, though as you may anticipate, only the design templates produced by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too hard.
You can also conserve specific design templates and make personal page design templates, and it’s pretty simple to discover them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll generally be dealing with a drag and drop home builder. It’s a little more complicated than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with four main parts: areas, rows, columns, and elements. You can have numerous areas per page. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complex, however it’s pretty simple to get the hang of. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s an area, but if I was hovering over a component, it would be orange.
A little criticism I’ve heard (but do not have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a big issue and the contractor offers you enough control without compromising ease of use, but it might be worth a mention.
Overall, I like the page builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Combinations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of combinations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has numerous noteworthy partners you can contribute to your integrations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or just click the search bar, and they’ll turn up. It’s quite obvious, just click the one you desire and add it.
The process for managing combinations is likewise straightforward, though you may have to check your third party software’s documents to discover precisely what ClickFunnels needs. Overall, you’ll discover the process quite simple. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have a very basic method of including and handling integrations.
Payment gateways get integrated and on other software platforms are simply called combinations, however on ClickFunnels they get a section separate from combinations. They may also be known to ClickFunnels as billing combinations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is quite easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any issues adding it to ClickFunnels. In my experience, these combinations typically run smoothly and you do not need to stress much about them.
Ease of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t waste any more time with ‘tech people!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels uses is providing tools that permit the less knowledgeable to save money and time. That holding true, assessing ease of use is quite important.
Short answer: It’s easy to use, however you should still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– however the learning curve is far from difficult. For the majority of people, I would say the knowing curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books mentioned earlier in the review.
Anyhow, ClickFunnels is certainly easier than developing funnels on your own. They have a reasonable quantity of paperwork, and it may not be ideal, but it appears to me like many questions need to be covered, and you can always get in touch with a customer care agent if it concerns it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it simple to browse to all parts of your funnel handling procedure, from selecting design templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will require a bit of understanding, but it’s no place near the quantity of understanding you would require to actually code the funnels– it’s things you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly basic, but it is general streamlined with an instinctive user-interface. They do tend to change things frequently, but it most likely will not be enough to considerably obstruct you.
We offer it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would recommend all potential users get in with some basic technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some services more than others.
Professional, speakers, coaches, professional service suppliers, people specifically in e-commerce or network marketing, and even those offering B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in general does well with those using more imaginative products or independent ventures.
Obviously, you can always start from a blank funnel, and I do not think you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller business, all right with the cost, and you require to make your traffic work for you better, I doubt you ‘d be squandering your cash or time with ClickFunnels. I would especially suggest it to anyone who wants to keep a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is an area that consists of some nuances. Their docs page has a series of classifications, each with their own short articles.
When it comes to the direct customer support, they have a chat feature inside the dashboard after you log in, however I’m not too pleased with it. They’ve normally been helpful for easy concerns and standard troubleshooting … but when I’ve had advanced concerns, I’ve found them pretty unhelpful. With one specific HTML publishing question, they took three months to return to me. Already, I found out a workaround. Many users will not need that sort of support and to be truthful, a lot of SaaS companies don’t offer that level of assistance. So I provide ClickFunnels kudos for attempting.
In addition, I’ve observed a consistency among reviews pointing out bad experiences with client service. When he called customer service, he found they were apathetic and unhelpful.
General Support Rating
I would not state ClickFunnels stops working in client support– I think the group mainly comprehend that their services are not completely simple to use and/or include tools new to their users, and they have actually put adequate resources into their assistance to make it good. Perhaps most users, myself consisted of, would not state ClickFunnels has extraordinary client assistance, however it mainly fulfills a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe the majority of people will take a look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not need a different web host or a separate email marketing or a different shopping cart solution. Remember from earlier, if you determine how much you ‘d pay for all of these tools separately, you ‘d really end up investing less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is pretty budget-friendly in its own right.
I do think Leadpages is an incredible option in some situations. If you want to crank out landing pages quickly, without much modification, LeadPages is terrific.
Which should you select?
Opt for ClickFunnels if you wish to produce a series of effective, conversion optimized funnel pages without learning HTML.
Opt for Leadpages if you’re looking for a budget plan marketing alternative that does the job. Produce beautiful sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to patch together a gazillion various systems to produce a frankenstein marketing program. You’ll save a great deal of time with an all-in-one option, because it’s extremely lengthy to run backward and forward between programs, trying to make them talk to each other.
Opt for Leadpages if you only need to create a basic one-step landing page.
Opt for ClickFunnels if you want to produce a real funnel with numerous pages, together with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer various things or rather different quantities of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. For example, you can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can help you choose which software application would be much better suited to your service.
One reason Builderall is terrific is it allows you to keep top of a large percentage of your digital marketing strategy … all in one location. You can develop marketing funnels, develop blog sites, style and automate your email marketing and even develop apps.
As well as permitting you to develop auto-responses for your e-mail campaigns, it offers Facebook integration. You can, therefore, continue top of your social media leads too without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, ending up being an affiliate would be beneficial as all their money currently goes towards the program.
Clickfunnels do not need an additional charge to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Overall though, Builderall’s costs are very sensible. Specifically when you consider the variety and number of features their software application deals. You basically get more digital marketing tools, for a lower expense. Do not forget this might not be as much of a benefit as you believe. It’s essential to bear in mind the stating ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you need to go for. If you are a little independent business with a restricted spending plan and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing business looking to broaden legally … Clickfunnels is the one for you. There should be an excellent reason why all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The fact that Builderall provides such a big quantity of functions suggests they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make sure they are provided at a high requirement. If marketing funnels are your focus, it goes without stating that you need to go for the software application with the funnel function being the primary focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your organisation will all figure out the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software space and worth checking out.
Yeah, there are a couple of drawbacks: If you require a more hands-on solution to your marketing requires with higher personalization capabilities, you may wish to look into third party alternatives you can tie together. If you are going with ClickFunnels after all, you may find yourself unlucky and wind up dealing with unhelpful client service agents, or some problems in the software application. You might also be irritated by their self-promotion.
But you know what? Thinking about everything, I don’t believe any of these exceed the strong landing page contractor, let alone other positives such as the short learning curve, solid combinations, and excellent templates.
I’m quite sure that for the large bulk of potential users, the page home builder provides sufficient choice. If you’re looking first and foremost for an easy but strong sales service or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.