If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I found out, a lot more, reading it the second time around.
It’s one of those books that you need to check out several times to fully understand it. And even then, it’s still insufficient.
Brunson stated in the intro of the book that his objective was to keep the book evergreen for several years and years to come.
By evergreen, he wants to keep the book relevant. Even with marketing methods continuously changing, this book will remain incredibly helpful in marketing no matter the year (perhaps not the year 2700, however you never understand).
What is in the book?
In the book, there are 5 different areas.
Area One; Ladders and Funnels
In this section, Brunson talks about value ladders and funnels.
The value ladder is what you’re selling to your consumers. So to utilize the example in the book, the value ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular worth ladder are examples of what a dental professional can use.
The consumer comes in for a routine tooth cleaning. The dentist states that your teeth could be lightened a little bit. So he then up-sells you on teeth whitening. And then after the whitening, he up-sells the retainer by saying that you might gain from using a retainer. The dentist states that you can benefit from cosmetic dentistry.
Each step up the ladder, the cost goes up and up.
Consider your business and see what you can include in your value ladder.
In the other parts of this area, Russell informs you how to best go about starting your sales funnel( s).
A funnel moves people through the sales procedure. The objective is to have them get in the funnel and transform as many of them as possible and have them come back for more.
But before all of that, you first need to determine who your dream clients are. Russell made it pretty clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to try and spoil excessive for you, but the last part of section one is “the 3 types of traffic”.
The three types of traffic are 1.
Brunson enters into excellent information on the three kinds of traffic so I recommend you check out the book for yourself (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the appealing character and what it suggests for your funnels (if you do not have an attractive character, then your funnels won’t succeed).
The appealing character is somebody customers can relate too (i.e somebody who remained in a similar position as the consumer, or an influencer of sorts).
Brunson also discusses the proper emails you require to send to your consumers after they have actually signed up for your email list. He even provides you scripts!
Before he closes out the chapter, he gives you his “day-to-day Seinfeld series” for emails. Who does not love Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to discover more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is everything about funnels. How to produce them, how to handle them, how to utilize them in the very best possible method so you can see the best outcomes.
He speaks about the different kinds of funnels and the proper method to utilize each of those, where to place them, and he speaks about the building blocks of a funnel which was truly cool to see.
I was surprised by simply how much details he handed out in this section. He could’ve held back a little bit, however he went full throttle in supplying detail.
Area Four; Funnels and Scripts.
In this section, Brunson talks about the various types of offers you can do for your funnels.
Do you understand what else he carries out in this section? He offers more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this section entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is just a site where you can pick design templates for a funnel and modify it to your liking.
DotCom Secrets is an extensive refresher course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience assisting countless other people construct effective business.
If you’ve invested any quantity of time in the world of online marketing, then you’ve probably become aware of Russell before. He’s authored a few books currently and has actually constructed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you wish to be successful selling online, you should certainly check out ClickFunnels. They make it simple to attempt before you purchase with a 14 day complimentary trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of real, actionable steps for structure and growing any company online. No tricks, no fluff.
It is necessary to understand that even though I’m certifying internet marketing as if it’s something various totally than plain old standard marketing, it’s not. You might see web marketing and think “that’s for those internet expert guys who offer courses and things. I have a brick and mortar service business, so that’s not for me” and entirely disregard what I’m about to say.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this due to the fact that we’re getting to the point where we don’t even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.
It’s merely the method consumer behavior is heading. Even for businesses that have a physical existence, most consumers will have their first interaction with the company online long before they ever show up personally.
Here are the truths: every year, more people are spending more of their cash online. Check this out from Business Insider (focus mine):.
The number of online shoppers has grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These clients are negotiating more often, as the number of online deals has increased by 115 million from 2015 to 2016.
But is it really all that surprising? I’m not that surprised. You can purchase anything online at this moment, even a loved one (they don’t deliver via Prime, though, so it’s not worth it to wait for more than 2 days).
Recognize that you need to understand how to reach and offer to people online? Good.
Go beyond the book. Benefit from almost 50 pages of notes that function as the ideal buddy to DotCom Secrets.
Why DotCom Secrets?
Offered the abovementioned truths about customer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital area has actually become essential.
Companies that wish to survive, grow, and flourish now and into the future must for that reason comprehend how to reach and sell to people over the internet.
It’s that basic.
Even if the sale happens in digital space, or a minimum of partially in digital space, does not imply you need to reconsider everything you understand about sales and selling. A lot of the tried and real sales principles that have been used considering that services initially existed are still being utilized effectively, but they are being combined and hybridized to optimum result for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous distinct tools, techniques, and techniques specific to the online landscape that build on basic sales principles.
This mix of the old and the new is at the structure of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you want to be successful online, you have to know what these strategies are and how to utilize them.
Russell Brunson didn’t invent most of the techniques and techniques in the book, nor does he declare to. You can discover informative products that likewise outline much of the subjects he provides in DotCom Secrets.
None of these other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they also do not take such a holistic technique.
In DotCom Secrets, Brunson links all the small details that make up an effective online company, while also making sure the reader never ever loses sight of the big picture: exponential company growth.
Not only does he break down how current companies effectively market and sell their items online, he supplies a detailed plan for you to replicate it within your own company. It has been my experience that this is the area where numerous comparable guides crucially fall short. They concentrate on theory and fall short on actionable information.
Simply put, if you want to discover how to offer online– be it physical products, digital items, training, or in-person services– you merely HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of showing you how to determine who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. When you’ve got their attention you can build your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and trucks and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us forever, which means that the tools you use to execute the techniques in the book may alter, but the methods will remain the exact same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the range of tools, strategies, and techniques to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the development and release of various kinds of sales funnels online.
What exactly are sales funnels?
Sales funnels are the sequence of interactions a customer has with a business online during the purchase procedure. It’s the actual pages they check out before, during, and after they buy something.
You may feel daunted in the beginning, thinking about developing sales funnels.
You can quash any concerns or worries you have concerning the technical elements of building sales funnels, or any websites online for that matter, as quickly as you pick up this book.
Brunson does not want you to get hung up on this when you’re dealing with your method.
This is NOT where entrepreneur and entrepreneurs require to be spending their time. Everything discussed in the book can be produced easily, with no previous technical or coding knowledge, utilizing the drag-and-drop page contractor in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the important things that drive our organisation forward– not on the technical elements. My team and I use ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, but if you think you belong in the innovative placement class you can skip ideal to the totally free 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a simplified option is up to you, but the principles that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, even more power to you.
Sales funnels work and they operate in a big way. It doesn’t matter if you use ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely need to), then by utilizing sales funnels, in addition to the ideas in DotCom Secrets, you’ll be able to control this whole procedure. It it likewise crucial to bear in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He lays out a number of strategies for constructing sales funnels for any kind of product or service.
All of it starts with the Secret Formula (which isn’t that secret really). By making use of pre-frames, upsells, downsells, and more, Brunson explains how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure business– with no upward limit for prospective future growth.
At the risk of sounding like a broken record, this book isn’t about a get rich fast plan. And I was skeptical at first that it might be yet another pump and dispose info product.
Not the case in the least.
The appeal of Brunson’s explanation is that he concentrates on the mental aspects at play that are impacting the decision-making of a client. By doing things such as building trust, allaying worries, and removing threat, DotCom Tricks information how you can not just increase the earnings capacity of a single consumer, however you can likewise develop a lifelong fan of your business.
In this way, sales funnels are really no various than the traditional selling procedure old-fashioned salesmen have actually been developing for decades. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your customers and optimize your earnings.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and finding clients/customers from the internet (i.e., essentially all services), then the answer is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else prior to you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He likewise provides links to totally free digital resources that assist readers internalize and act upon the ideas presented in the book. Loaded with highly consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has ended up being a (dog-eared) staple of the tiny library of company books I continue a shelf next to my desk.
Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book away for free permanently, so make sure you claim your copy before they are all gone– or before he begins charging what this book is actually worth.
It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize important passages.
You need to see my copy. Every page is intense yellow and there’s a pile of dead highlighters beside my desk. I’ve been called a highlighter junkie prior to though, so that’s simply me.
The bottom line is that I love DotCom Tricks. It is all information and no frills. The writing design is succinct and structured and the accompanying graphics are incredibly easy to understand and are “crafted for instantaneous recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I know it seems like I have been gushing about this title and yes, I may have a male crush on Russell Brunson, but for me this book has actually been a valuable tool. Marketing and sales in digital areas can seem so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such an useful method actually stands out from the crowd.
It’s complete of actual, actionable steps for structure and growing any business online. And these 224 million shoppers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current companies successfully market and offer their items online, he provides a detailed blueprint for you to reproduce it within your own business. Brunson begins with the foundation of showing you how to figure out who your consumers are, where they are online, how to discover them, and how to get their attention. If you check out absolutely nothing else before you begin offering online, read this book.
Check out Dotcom Secrets for FREE Here.