In DotCom Secrets, you discovered what sales funnels are, and how they can assist you sell your products on the internet.
If you have not finished reading DotCom Secrets yet, then you need to go ahead and do that.
However if you have finished checking out one of my favorite books, then you ought to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of creating a faithful following of fans who will buy your items.
Inside, you’ll find an extensive guide on how to become an expert in your niche and constructing a tribe of faithful followers, who resonate with your message and purchase your items.
Sounds fascinating, best?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a need to read book for any online marketer and entrepreneur.
Here is what I’m going to be covering in my Expert Secrets review.
- What is Expert Secrets?
- An appearance inside Expert Secrets
- Expert Secrets Pricing
- Final Thoughts
If you’re currently prepared to acquire Expert Secrets you can get it for Free through this link.
What’s Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best offering DotCom Secrets book.
It was released in 2017 and is available in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 various sections, with an overall of 22 expert secrets. The very first 4 areas of the book set its foundation. Here is an in depth review of each of the 4 sections in our Expert Secrets Review.
In Russell’s trademark style, you’ll get plenty of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million service.
At the time of this post, Expert Secrets has 4.5 stars and 168 customer reviews on Amazon.
The book is targeted at individuals attempting to run 2 types of businesses. The very first, is somebody who wishes to offer details products straight. This could be selling an ebook, a course, training or consulting.
The 2nd type is someone who wants to leverage information items to grow their own service. This is what Russell did to grow ClickFunnel’s into a $100 million a year company.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The beginning of the book is everything about learning how to produce your mass motion.
Russell found that all mass motions have 3 things in common.
They each have a charismatic leader. Brunson writes how you can become an excellent leader, the steps you need to take and questions you need to ask yourself. He goes on to let you know you may not be a born leader, however you can turn into one by following some easy but vital rules. Brunson likewise teaches you how to find your target market, and determining those individuals who will respond best to your products. He also offers you ideas on how to compose a great marketing message customized specifically for your target audience.
Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to show people your new opportunity and get them to believe in your cause. He teaches how you can produce true followers on your own and your brand.
They each offered their audience a new opportunity. Brunson teaches you how to present your brand-new opportunity to your target audience and how to persuade them to pick your organisation or brand.
To end up being a leader (or expert), you first need to figure out what market you want to serve.
The 3 core markets to select from are wealth, health and relationships. However under these 3 core markets are numerous submarkets. Under wealth topics that intrigue me include online marketing, stock market investing and bitcoin.
What Russell stresses though is that these submarkets are still too broad. There is so much competition and it will be hard for you to stick out.
So you need to drill down another level into particular more specific niches.
For example, if you remained in the internet marketing specific niche, you might choose to end up being an expert in writing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which gives you a chance to discover your own distinct location to prosper.
Once you’ve selected your niche, you can then carry on to developing your Attractive Character.
Expert Secrets Attractive Character Russell enters into what it requires to create a personality that individuals wish to follow and become like you. He shows you how not to be boring and how to be persuasive. This is how you will begin building the very first of your real fans.v
Once that’s in place, it makes constructing your movement a lot much easier because you can produce your content and funnels based around it.
By the end of this section, you’ll understand precisely who you want to deal with, how to reach them, and what you need to do to provide the results they desire.
Area 2: Creating Beliefs
This section concentrates on how to discover how to comprehend the minds of your fans to turn them into customers.
Russell begins this section concentrating on your “One Thing” aka “The Domino”. It’s the something you require to get someone to think that will tear down all of their objections. This secret shows you the most important thing you need to encourage your target market to purchase from you.
Once you determine your “one thing” the way he explains it, it will change the way you operate.
Next, in order to better get in touch with your audience, Russell speaks about coming up with your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the psychological experience that got you delighted about the opportunity you are showing them.
And if you tell this story about how you got your own “aha” moment, and structure it in the manner in which Russell discusses, then your audience will have the exact same surprise themselves about whatever you are discussing.
This will get them thrilled for more information about it by themselves, and most significantly, get them excited to buy.
You will learn how to encourage people to purchase from you, through feelings and storytelling. Russell will also teach his secrets to get consumers to understand you and your brand.
I enjoy this part of the book, since this is where Russell teaches you the structure to becoming a much better storyteller.
You’ll discover the “kinda like” bridge to help you simplify more complicated ideas and how to get individuals to “feel” when listening to your stories.
Next you’ll learn about a story framework called The Hero’s 2 Journeys and it’s a formula that movies have been following for years.How to build your individual brand and story individuals can easily relate to. You will learn how to achieve it through storytelling.
It’s a proven structure you can use for any story you wish to tell.
Russell has streamlined the entire procedure into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.
What’s cool is that you simply answer the 8 concerns that he has created, and it will essentially write the story for you itself.
Then Russell teaches you how to break your consumer’s false beliefs and change them with brand-new beliefs via your surprise bridge. Russell introduces you to the 3 primary beliefs you require to break in order to make sales. He teaches you how to achieve it by means of your surprise script.
Area 3: The Stack: Selling with Authenticity
The next section of the book is all about taking what you found out in the first 2 sections and converting that into sales.
The essence that Russell speak about here is the Stack Slide which assists you increase the total value of your item.
Expert Secrets – Stack Slide
The Stack Slide is important to your marketing, specifically when utilized on a sales page or inside a webinar. Russell shows you how to successfully build your own and make it into your tempting deal. You will learn how to provide your target market huge value and what you need to provide to persuade them to buy from you.
As soon as you have this in place, you can offer it via an online webinar. Webinars are most likely the very best approach to sell your product since you can run numerous webinars per day, as typically as you ‘d like.
And they do not necessarily need to be live occasions. You can really just do a single discussion and have it sell for for months.
Russell has actually invested years doing live webinars so he could best the formula gradually. As soon as he got it right, he had the ability to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he goes into great information of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to successfully offer your services online via a webinar and how to put the pieces together from section 2 to achieve this.
You’ll find out how to structure your webinar to take a prospect from a state of interest to the point where they are ready to dish out their cash for the worth you are supplying them.
Regardless of the item, you can use this script to explain how valuable your product is to your customer (assuming it really is important) and how to market it properly throughout your webinar.
If you’ve been on any marketing related webinars recently, you probably have actually already seen the Perfect Webinar in action. That’s because it works and it’s pretty simple for even newbies to pick up.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle version for $8.69.
However, if you want to get a quite big discount rate, Russell is handing out Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I actually do suggest going through the main website to buy the book. Due to the fact that you’ll get to see straight among the most successful sales funnels out there, and experience some of the lessons very first hand that you’ll discover in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium instead.
I completely took pleasure in Expert Secrets. Expert Secrets gives you an opportunity to access economical but high value service suggestions from somebody who has a successful online business.
While there is no direct income related to the book, the author guarantees the knowledge included in the book will help improve your internet sales and marketing efforts, leading to higher income.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have people following every word you state, and buying when you desire them too.
Expert Secrets is a book worth purchasing. If you are aiming to improve your web marketing abilities, sales methods or income, this book contains valuable knowledge.
It includes a 100% satisfaction assurance, implying you are not even on the hook if you aren’t pleased with the purchase.
Grab your copy of Expert Secrets here.