In DotCom Secrets, you discovered what sales funnels are, and how they can assist you sell your products on the internet.
If you haven’t completed reading DotCom Secrets yet, then you should go on and do that.
But if you have actually completed reading among my favorite books, then you must follow that up by getting Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of developing a faithful following of fans who will purchase your products.
Inside, you’ll discover an extensive guide on how to become an expert in your specific niche and developing a tribe of devoted followers, who resonate with your message and buy your products.
That’s what Russell Brunson’s book, Expert Secrets is all about and its a need to check out book for any online marketer and business owner.
Here is what I’m going to be going over in my Expert Secrets evaluate.
- What is Expert Secrets?
- A look inside Expert Secrets
- Expert Secrets Pricing
- Last Thoughts
If you’re already all set to buy Expert Secrets you can get it free of charge through this link.
What’s Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.
It was published in 2017 and comes in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different areas, with a total of 22 expert secrets. The very first 4 sections of the book set its structure. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.
In Russell’s hallmark style, you’ll get a lot of examples and stories where he shows how he produced his own devoted following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 168 consumer reviews on Amazon.
The book is targeted at people trying to run 2 types of businesses. The first, is somebody who wishes to offer information items directly. This could be selling an ebook, a course, coaching or consulting.
The second type is somebody who wants to utilize information products to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.
A look inside Expert Secrets
Area 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is everything about finding out how to develop your mass motion.
Russell found that all mass motions have 3 things in common.
They each have a charismatic leader. Brunson writes how you can end up being a great leader, the steps you must take and questions you require to ask yourself. He goes on to let you understand you might not be a born leader, however you can turn into one by following some simple but vital guidelines. Brunson also teaches you how to discover your target market, and figuring out those individuals who will respond best to your items. He also provides you pointers on how to write an excellent marketing message customized particularly for your target audience.
Each focused on a future based cause that was larger than themselves. Here Russell teaches you how to show individuals your brand-new chance and get them to believe in your cause. He teaches how you can produce real fans for yourself and your brand.
They each offered their audience a new chance. Brunson teaches you how to present your brand-new chance to your target audience and how to persuade them to choose your service or brand name.
To end up being a leader (or expert), you first need to determine what market you wish to serve.
The 3 core markets to select from are wealth, health and relationships. Under these 3 core markets are hundreds of submarkets. For example, under wealth topics that intrigue me consist of internet marketing, stock exchange investing and bitcoin.
What Russell emphasizes however is that these submarkets are still too broad. There is so much competitors and it will be tough for you to stick out.
So you require to drill down another level into specific more specific niches.
If you were in the online marketing niche, you might choose to end up being an expert in writing everyday e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which offers you an opportunity to discover your own special location to prosper.
As soon as you’ve picked your specific niche, you can then proceed to developing your Attractive Character.
Expert Secrets Attractive Character Russell enters into what it requires to create a personality that people wish to follow and become like you. He reveals you how not to be uninteresting and how to be convincing. This is how you will begin building the very first of your true fans.v
As soon as that’s in location, it makes constructing your motion a lot much easier due to the fact that you can develop your material and funnels based around it.
By the end of this area, you’ll understand precisely who you want to deal with, how to reach them, and what you need to do to provide the outcomes they desire.
Section 2: Creating Beliefs
This area focuses on how to discover how to understand the minds of your followers to turn them into customers.
Russell starts this section concentrating on your “One Thing” aka “The Domino”. It’s the one thing you need to get somebody to think that will knock down all of their objections. This secret shows you the most crucial thing you require to encourage your target audience to purchase from you.
When you figure out your “something” the way he explains it, it will change the method you work.
Next, in order to much better get in touch with your audience, Russell speaks about coming up with your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the emotional experience that got you excited about the chance you are sharing with them.
And if you tell this story about how you got your own “aha” minute, and structure it in the manner in which Russell discusses, then your audience will have the same epiphany themselves about whatever you are talking about.
This will get them excited to get more information about it by themselves, and most notably, get them delighted to purchase.
You will find out how to convince individuals to buy from you, through feelings and storytelling. Russell will likewise teach his secrets to get customers to understand you and your brand.
I enjoy this part of the book, because this is where Russell teaches you the framework to becoming a much better storyteller.
You’ll discover the “kinda like” bridge to assist you streamline more complex concepts and how to get individuals to “feel” when listening to your stories.
Next you’ll learn more about a story structure called The Hero’s 2 Journeys and it’s a formula that movies have actually been following for years.How to build your individual brand name and story individuals can easily connect to. You will learn how to achieve it through storytelling.
It’s a proven structure you can use for any story you want to tell.
However, Russell has actually streamlined the whole process into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to execute your character and story.
What’s cool is that you simply respond to the 8 questions that he has actually come up with, and it will basically compose the story for you itself.
Russell teaches you how to break your customer’s incorrect beliefs and replace them with brand-new beliefs by means of your epiphany bridge. And lastly, Russell introduces you to the three primary beliefs you need to break in order to make sales. He teaches you how to accomplish it through your epiphany script.
Section 3: The Stack: Selling with Authenticity
The next area of the book is all about taking what you found out in the first 2 sections and transforming that into sales.
The essence that Russell speak about here is the Stack Slide which helps you increase the total value of your item.
Expert Secrets – Stack Slide
The Stack Slide is important to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to effectively construct your own and make it into your irresistible deal. You will discover how to offer your target audience enormous value and what you need to provide to encourage them to buy from you.
As soon as you have this in place, you can sell it through an online webinar. Webinars are most likely the very best approach to sell your product due to the fact that you can run multiple webinars daily, as frequently as you ‘d like.
And they don’t always have to be live occasions. You can actually just do a single presentation and have it sell for for months.
Russell has spent years doing live webinars so he might perfect the formula in time. Once he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he enters into great information of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to effectively offer your services online via a webinar and how to put the pieces together from section 2 to attain this.
You’ll learn how to structure your webinar to take a possibility from a state of interest to the point where they are ready to hand over their money for the worth you are providing them.
Regardless of the product, you can utilize this script to describe how important your item is to your customer (assuming it really is valuable) and how to market it correctly throughout your webinar.
If you’ve been on any marketing related webinars recently, you probably have already seen the Perfect Webinar in action. That’s due to the fact that it works and it’s quite easy for even novices to pick up.
Expert Secrets Pricing
You can find the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle version for $8.69.
However, if you want to get a pretty big discount, Russell is handing out Expert Secrets free of charge if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the main website to purchase the book. Due to the fact that you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll find out in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you choose that medium instead.
I thoroughly enjoyed Expert Secrets. Expert Secrets provides you a chance to gain access to economical however high worth organisation recommendations from someone who has a successful online service.
While there is no direct income connected with the book, the author guarantees the knowledge consisted of in the book will assist improve your web sales and marketing efforts, leading to higher earnings.
By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your service. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have people following every word you state, and purchasing when you want them too.
Expert Secrets is a book worth purchasing. If you are wanting to improve your online marketing abilities, sales methods or income, this book consists of important knowledge.
It includes a 100% satisfaction warranty, suggesting you are not even on the hook if you aren’t delighted with the purchase.
Grab your copy of Expert Secrets here.