If you’re in touch with the world of digital marketing, you’ve most likely at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate company marketing software worth trying, or simply overhyped.
ClickFunnels has actually made a pretty huge name for itself since it started, turning into one of the largest marketing SaaS (Software as a Service) business around. I expect it’s not a surprise that people love ClickFunnels since it’s all about making its users cash. More specifically, it’s about giving companies software that helps them turn their website visitors into customers. It’s no surprise ClickFunnels has actually grown so much in such a brief period of time.
There is no rejecting it’s popular, but does that indicate it’s worth it? How much can we trust the crowd on this one? It seems it’s just another site and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and a lot of other bells and whistles. I’ll likewise provide a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you pick to use it or not, it’s an important gamer anyone in e-commerce and online marketing should be familiar with. With some drawbacks, it’s definitely excellent.
ClickFunnels Review High Points
Here’s a brief list of ClickFunnels’ review high point– watch out for these in this post.
ClickFunnels is an excellent landing page home builder, with a simple drag-and-drop editor
Easy and sufficient combinations that enable you to capture emails and take payments ideal inside ClickFunnels
Developed with A/B testing capabilities
Easy to discover and use
Concentrated on making its users more money
They have a 2 week complimentary trial
Go to the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in simply 3 years it’s been, in the words of Forbes, “silently revolutionizing the online marketing industry.” Here’s the essence of ClickFunnels: It makes it easier for businesses and business owners to sell things online utilizing otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his development, and for good factor. He’s made a fortune, not just from ClickFunnels, however other marketing adventures. He played around with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels started out as a way to assist Brunson and his team develop funnels more quickly for different endeavors, as developing funnels would generally take weeks. Nevertheless, they soon recognized their production would be useful to others and had terrific prospective as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to assist a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
Regrettably, that still doesn’t turn a lot of your visitors into customers. In a brick and mortar store, that’s like individuals walking into your store however not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel can be found in– it’s developed to appeal to your customers’ through principles of psychology. The funnel works detailed, bring traffic in better and better up until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a variety of 3rd party applications. In this regard, ClickFunnels prospers.
Makes You Money
Among the very best aspects of ClickFunnels is its focus on earning money for the user. They make it very easy to make your account, set up your content, and start taking payments. Plus, it’s pretty simple to choose everything up– it’ll probably take you a couple hours to find out most of what you require, max.
Drag and Drop Builder
Several functions are extremely helpful here. I like how easy it is to duplicate pages, and the fact I can save templates to be used again later on. Their page home builder is a pretty important feature, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is great too. All you have to do is duplicate a page, make your changes, and pick the amounts of your traffic you want to see version A or B.
Great choice of Integrations
I think ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to manage.
You’ll also find an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It conserves a lot of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s terrific to have things so centralized: I can construct my landing pages, create forms and order forms, and set off e-mails all from one platform.
All of this actually does conserve you time and money, resources you ‘d otherwise need to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re permitted a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not best, but it does a fantastic job of packaging excellent tools together and making them available. It arguably conserves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has many areas that require work.
A small downside is the cost. There are just 2 prices options, at either $97 a month or $297 a month. In the grand plan of things, this is not a big downside, just another investment in your company, and like I’ve said, you get an excellent bundle for it.
Dull Customer Service
Beyond that, consumer assistance is iffy at finest. In my experience, they’ve been great with fundamental questions, but if you ask more difficult things, especially about advanced functions, they will not be very handy.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product however I take a slight problem with their marketing that I believe deserves mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to leave the hype surrounding it. From a user experience perspective, it can get noticeable.
This implies you’ll find yourself buying online courses, books, attending workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and many posts includes people bragging about how much cash they made and flashing their sports cars. Though these numbers are genuine, the users provide an impression that they’re more concentrated on making quick money rather than constructing fantastic products and services. ClickFunnels has assisted individuals do terrific things, but it’s likewise assisted multiply quick rich plans, online courses, saturation of coaches and professionals, and other spammy internet online marketer stuff.
All of us understand the creator is a marketing wizard, however so much of the item is connected to his brand and his approach. As much as I appreciate the landing page home builder, everything around it looks like an extension of Brunson’s platform.
Often it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than needed, specifically when some elements of their item (i.e., client service) can still use some work.
While you have the capability to tailor thoroughly within ClickFunnels, many individuals utilize comparable styles. Considering the appeal of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every once in a while, ClickFunnels will decrease or experience some mistakes. Though this truly doesn’t take place often, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s likewise hard to know when your pages are working or not, unless you continuously examine or wait until you speak with mad consumers. Barring uptime, I likewise handle some glitches when I clone pages utilizing the HTML publishing option.
User experience changes … a lot
The control panel modifications typically, the flow of developing new pages and funnels modifications, a button will move, pricing choices modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a service service.
Far too Simple
A criticism I’ve heard however do not rather concur with personally: it’s too basic, and too expensive for its simpleness. These criticisms tend to describe do-it-yourself methods which can be cheaper upfront and yield more control over managing specific information. Nevertheless, for less knowledgeable users who are generally seeking effectiveness and an easy to use package of tools, I wouldn’t stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay each year rather of month-to-month, you get 2 months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however absolutely not similar) service which starts at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty excellent task.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), check outs (20,000), custom-made domains (3 ), and just a few of the complete list of functions.
Both strategies have unlimited contacts, limitless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack function that lets you characterize a product as a one-time payment item for your payment entrances); subscription plans (another Backpack function, however unlike one-time payments, this lets your customers spend for a membership service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, visits, and custom domains; top priority assistance and template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t stress, it is puzzling. This part I think ClickFunnels might truly tidy up. We’ll go into more detail in the following area of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the full set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I believe they’re solid and you get whatever you need.
A/B split testing is a smaller sized feature, however certainly a significant one.
If you replicate a page and make changes to the copy, the split test generally lets you select what percentages of your traffic you want to see per page, letting you test conversion rates very handily. It’s an excellent function and really easy to use.
I also think ClickFunnels is overall flexible and uncomplicated for other settings, like your account information or combinations. Maybe very tech literate people would discover them limiting (a common theme among some criticisms), but as the service is supposed to be easy to use, I thought the standard functions were respectable.
There are many kinds of readily available pre-made funnels, oriented to different kinds of businesses, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is wise analytics that result in wise auto-responding, but the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program much easier and more efficient.
Are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided e-mail auto-responder to me, but perhaps I’m simply negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wanted to devote unique attention to it. I believe a large part of why I gave ClickFunnels a high ranking has to do with it being an actually strong landing page home builder. ClickFunnels distances itself from page building software application and markets its funnel method, however truth be told, I utilize it mostly for this landing page contractor.
Anyhow, there is quite an array of design templates with great designs, though as you might expect, only the templates produced by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also save certain design templates and make individual page templates, and it’s quite easy to discover them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be working with a drag and drop contractor. It’s a little more complex than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with four main parts: areas, rows, columns, and aspects. Think of these parts as fitting within each other (this short article has a practical diagram). Essentially: rows, columns, and components go within sections. You can have several sections per page. Rows and columns go inside sections, however columns specifically go into rows. This way you can have a row with one column, or as much as four. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s pretty simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the choice is a light green box due to the fact that it’s an area, but if I was hovering over an aspect, it would be orange.
A little criticism I’ve heard (but don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a big problem and the home builder gives you enough control without compromising ease of use, however it might be worth a mention.
Overall, I like the page home builder a lot. It makes creating your landing page extremely easy, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of various types of combinations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For instance, you may add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has several significant partners you can contribute to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or just click the search bar, and they’ll turn up. It’s quite self-explanatory, just click the one you desire and include it.
The procedure for handling integrations is also uncomplicated, though you may have to inspect your third party software application’s documentation to discover precisely what ClickFunnels needs. In general, you’ll find the procedure pretty basic. Combinations are a little more technical conceptually than some features, such as the page contractor, so it’s much valued to have a really easy way of adding and handling integrations.
Payment gateways get incorporated and on other software application platforms are just called integrations, but on ClickFunnels they get a section different from integrations. They may also be known to ClickFunnels as billing integrations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these combinations generally run smoothly and you don’t need to worry much about them.
Relieve of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t waste any more time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels offers is supplying tools that enable the less skilled to save time and money. That holding true, examining ease of use is pretty crucial.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the learning curve is far from impossible. For many people, I would state the knowing curve would be simply a couple hours max. If you’re really behind, get Russell Brunson’s books mentioned previously in the review.
Anyhow, ClickFunnels is definitely much easier than developing funnels by yourself. They have a fair amount of documentation, and it may not be best, but it seems to me like a lot of concerns ought to be covered, and you can constantly call a customer care representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly simple to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from choosing design templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will need a little understanding, but it’s no place near the amount of understanding you would need to really code the funnels– it’s things you can find out by Googling around or visiting the docs center.
Eventually, ClickFunnels is not mind-blowingly easy, however it is overall streamlined with an instinctive user-interface. They do tend to change things regularly, but it most likely will not be enough to substantially obstruct you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all prospective users go into with some basic technological literacy, it essentially succeeds where user-friendliness is concerned.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some services more than others.
Consultants, speakers, coaches, professional provider, individuals exclusively in e-commerce or multi level marketing, and even those providing B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general succeeds with those offering more innovative items or independent ventures. The pre-made funnels are extremely oriented towards these industries: for example, if you’re a flower shop, you might find the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re attempting to focus everything around yourself and your brand name, there would be great support too. The same goes for people selling content like courses or books.
Of course, you can always start from a blank funnel, and I don’t think you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller business, fine with the price, and you require to make your traffic work for you much better, I doubt you ‘d be losing your money or time with ClickFunnels. I would specifically recommend it to anyone who wishes to maintain a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some nuances. I commend ClickFunnels for having decent documents on-site. I believe their documents is just barely industry-standard for SaaS companies, however still enough. Their docs page has a series of categories, each with their own posts. It may be easy, but content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the dashboard after you log in, but I’m not too happy with it. They’ve typically been handy for basic questions and standard troubleshooting … but when I’ve had more innovative concerns, I’ve found them pretty unhelpful. I offer ClickFunnels congratulations for trying.
Additionally, I’ve discovered a consistency amongst evaluations pointing out bad experiences with consumer service. When he contacted consumer service, he found they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in consumer support– I think the group mainly understand that their services are not completely easy to use and/or involve tools new to their users, and they have actually put sufficient resources into their support to make it good. A minimum of fundamental questions will be addressed, and they’re pretty responsive. Possibly most users, myself consisted of, would not state ClickFunnels has exceptional consumer assistance, but it mostly meets a bare minimum that makes it at least good enough. In this category, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I think the majority of people will take a look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
However, there’s a reason that Leadpages is so much cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a different webhosting or a different email marketing or a different shopping cart solution. Heck, you do not even need a different affiliate program. Whatever is contained in one package. Remember from earlier, if you calculate how much you ‘d spend for all of these tools individually, you ‘d actually wind up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of charges into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is pretty budget-friendly in its own.
However, I do believe Leadpages is a remarkable option in some scenarios. If you want to crank out landing pages rapidly, without much modification, LeadPages is great. This is originally what it was designed for … Simply choose a page that’s currently been produced you, that’s proven to convert, plug your own text and images into it, and drive traffic. The appeal is in the simpleness and absence of alternatives.
So, which should you choose?
Choose ClickFunnels if you want to produce a series of reliable, conversion optimized funnel pages without discovering HTML.
Go with Leadpages if you’re searching for a budget marketing choice that gets the job done. Develop lovely sales pages without understanding a lick of code.
Go with ClickFunnels if you do not want to patch together a gazillion various systems to produce a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one solution, since it’s very lengthy to run backward and forward between programs, attempting to make them talk to each other.
Go with Leadpages if you only require to produce a basic one-step landing page.
Opt for ClickFunnels if you want to create an actual funnel with numerous pages, along with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer different things or rather various amounts of things.
Builderall takes the technique of offering as many digital marketing services as possible. For example, you can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can help you choose which software application would be much better suited to your company.
One factor Builderall is excellent is it enables you to continue top of a big proportion of your digital marketing method … all in one location. You can develop marketing funnels, develop blogs, style and automate your e-mail marketing and even produce apps.
In addition to permitting you to produce auto-responses for your e-mail campaigns, it offers Facebook combination. You can, therefore, keep on top of your social networks leads also without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, ending up being an affiliate would be advantageous as all their cash currently goes towards the program. This is various from more recognized business, who can invest the majority of their money into advertising. As Builderall is fairly new, so is its neighborhood. If you are major about joining you have a great opportunity of ending up being an effective member of their program.
Clickfunnels do not need an additional fee to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Total though, Builderall’s prices are very affordable. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you must go for. The response depends on the kind of business. If you are a small independent organisation with a limited budget plan and time to spare to cover your head around Builderall, then choose that a person. All the digital marketing tools you will require are on there and it will most likely match your needs well.
If you are a recognized or growing business looking to broaden legitimately … Clickfunnels is the one for you. There should be a great reason all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall offers such a large amount of functions indicates they spread themselves thin.
Clickfunnels focus on a couple of elements and make certain they are provided at a high standard. If marketing funnels are your focus, it goes without stating that you need to go for the software with the funnel function being the primary focus.
Ultimately, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a legitimate competitor in the marketing software space and worth trying.
Yeah, there are a few drawbacks: If you need a more hands-on solution to your marketing needs with higher personalization abilities, you may want to look into 3rd party options you can loop. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up handling unhelpful customer care agents, or some glitches in the software. You might also be annoyed by their self-promotion.
But you understand what? Considering everything, I do not think any of these surpass the solid landing page home builder, not to mention other positives such as the brief knowing curve, strong combinations, and great templates.
I’m pretty sure that for the vast majority of prospective users, the page builder uses adequate option. If you’re looking first and foremost for an easy however strong sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.