If you’ve been searching for a book to check out that will take your marketing skills to the next level, then keep reading this.
I recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, even more, reading it the second time around.
It’s one of those books that you have to check out several times to completely grasp it. And even then, it’s still not enough.
Brunson said in the introduction of the book that his objective was to keep the book evergreen for several years and years to come.
By evergreen, he wishes to keep the book appropriate. Even with marketing approaches constantly altering, this book will stay exceptionally useful in marketing no matter the year (perhaps not the year 2700, however you never know).
What is in the book?
In the book, there are 5 various areas.
Section One; Ladders and Funnels
In this area, Brunson speaks about worth ladders and funnels.
The value ladder is what you’re offering to your customers. To use the example in the book, the worth ladder for a dentist would look something like this:
- Teeth cleansing
Those 4 steps in this particular value ladder are examples of what a dentist can offer.
The customer comes in for a regular tooth cleansing. And then after the whitening, he up-sells the retainer by stating that you could benefit from the use of a retainer.
Each step up the ladder, the cost goes up and up.
Think about your company and see what you can include in your worth ladder.
In the other parts of this area, Russell informs you how to best tackle beginning your sales funnel( s).
A funnel moves individuals through the sales process. The objective is to have them get in the funnel and transform as a lot of them as possible and have them come back for more.
However before all of that, you initially need to find out who your dream consumers are. Russell made it pretty clear in the book that without this understanding, you will not prosper in running effective funnels.
I’m not going to attempt and spoil too much for you, however the tail end of section one is “the 3 types of traffic”.
The three types of traffic are 1. traffic you control 2. traffic you don’t manage 3. traffic you own.
Brunson goes into terrific detail on the 3 types of traffic so I suggest you have a look at the book on your own (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson goes over the appealing character and what it means for your funnels (if you don’t have an appealing character, then your funnels won’t succeed).
The attractive character is someone customers can relate too (i.e someone who was in a similar position as the customer, or an influencer of sorts).
Brunson also talks about the correct emails you need to send to your consumers after they have signed up for your e-mail list. He even provides you scripts!
Prior to he liquidates the chapter, he offers you his “everyday Seinfeld sequence” for emails. Who does not love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is all about funnels. How to develop them, how to manage them, how to use them in the very best possible way so you can see the very best results.
He speaks about the various types of funnels and the correct way to utilize each of those, where to place them, and he discusses the foundation of a funnel which was actually cool to see.
I was shocked by simply how much info he gave away in this section. He could’ve held back a bit, but he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this section, Brunson discusses the different kinds of deals you can do for your funnels.
Do you understand what else he performs in this section? He provides more email scripts!
The scripts he gives work for the different types of funnels you run. For instance; there is a chapter in this section titled “The Perfect Webinar” and because chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he enters into higher information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he shows you the power of Clickfunnels. For those of you who don’t know what Clickfunnels is, it is merely a website where you can pick and choose design templates for a funnel and edit it to your taste.
DotCom Secrets is a detailed crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of constructing his own multimillion-dollar services online and his experience assisting countless other people construct effective business.
If you’ve spent any quantity of time worldwide of internet marketing, then you’ve most likely heard of Russell prior to. He’s authored a couple of books currently and has actually built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you want to succeed selling online, you ought to definitely take a look at ClickFunnels. They make it simple to attempt before you buy with a 14 day free trial.
Brunson is the real offer, therefore is DotCom Secrets. It’s full of actual, actionable actions for building and growing any business online. No tricks, no fluff.
It is very important to comprehend that even though I’m certifying internet marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You might see internet marketing and believe “that’s for those internet guru people who sell courses and stuff. I have a physical service organisation, so that’s not for me” and entirely disregard what I will state.
That’s when I would shout “WRONG”!
Call it what you want– digital marketing, web marketing, e-marketing– it’s all MARKETING.
I state this due to the fact that we’re getting to the point where we do not even need to certify shopping online as online shopping anymore, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the way consumer behavior is heading. Even for services that have a physical presence, the majority of customers will have their first interaction with the business online long before they ever appear personally.
Here are the facts: year after year, more people are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The variety of online consumers has actually grown by almost 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the overall amount spent online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Lastly, these clients are negotiating more regularly, as the number of online deals has risen by 115 million from 2015 to 2016.
But is it actually all that unexpected? I’m not that shocked. You can purchase anything online at this moment, even a loved one (they do not deliver through Prime, however, so it’s not worth it to await more than two days).
Recognize that you need to understand how to reach and offer to individuals online? Excellent.
Surpass the book. Benefit from nearly 50 pages of notes that serve as the best buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the previously mentioned facts about consumer behavior and the general direction of marketing and commerce, understanding and mastering selling in the digital area has ended up being essential.
Companies that wish to endure, grow, and flourish now and into the future needs to therefore comprehend how to reach and offer to individuals online.
It’s that basic.
Just because the sale takes place in digital space, or at least partially in digital space, doesn’t imply you need to reconsider everything you know about sales and selling. A number of the tried and true sales concepts that have actually been used considering that businesses first existed are still being utilized successfully, however they are being combined and hybridized to ideal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are several special tools, methods, and techniques particular to the online landscape that build on basic sales ideas.
This blend of the old and the new is at the foundation of what makes up internet marketing as we understand it today, and it is the focus of Russell Brunson’s (attempt I state masterpiece?) DotCom Secrets.
If you want to succeed online, you need to know what these methods are and how to use them.
Russell Brunson didn’t invent the majority of the strategies and strategies in the book, nor does he declare to. You can discover informative products that similarly detail much of the subjects he presents in DotCom Secrets.
None of these other items, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they likewise don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while likewise making certain the reader never ever forgets the big picture: rapid service development.
Not just does he break down how current companies effectively market and sell their products online, he offers a step-by-step plan for you to replicate it within your own business. It has actually been my experience that this is the location where many similar guides most importantly fail. They focus on theory and fall short on actionable information.
Simply put, if you wish to discover how to sell online– be it physical items, digital items, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the foundation of showing you how to determine who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your deals, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals purchase.
That hardwiring will be with us forever, which means that the tools you use to carry out the strategies in the book might alter, however the methods will remain the same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the range of tools, strategies, and strategies down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets discusses the production and release of various types of sales funnels online.
But what exactly are sales funnels?
Sales funnels are the sequence of interactions a customer has with a company online during the purchase procedure. It’s the literal pages they check out in the past, during, and after they purchase something.
You might feel daunted initially, considering developing sales funnels.
You can quash any issues or fears you have concerning the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you pick up this book.
Brunson does not desire you to get hung up on this when you’re dealing with your method.
This is NOT where business owners and entrepreneurs require to be spending their time. Everything talked about in the book can be produced easily, with no prior technical or coding understanding, utilizing the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that business owners like you and I can concentrate on the things that drive our company forward– not on the technical elements. My group and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the efficiency of a sturdy sales funnels, however if you believe you belong in the sophisticated positioning class you can avoid best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS company, here.
Whether or not you utilize a streamlined solution is up to you, however the concepts that drive the success of sales funnels are true across any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely must), then by making use of sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to manage this whole process. It it also important to remember that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out several strategies for building sales funnels for any type of services or product.
All of it starts with the Secret Formula (which isn’t that secret truly). By making use of pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure organisation– without any upward border for possible future growth.
At the threat of sounding like a broken record, this book isn’t about a get rich fast scheme. And I was hesitant initially that it might be yet another pump and dispose information product.
Not the case in the least.
The appeal of Brunson’s explanation is that he focuses on the psychological aspects at play that are impacting the decision-making of a client. By doing things such as constructing trust, easing worries, and getting rid of threat, DotCom Tricks details how you can not only increase the profits capacity of a single client, but you can likewise construct a lifelong fan of your company.
In this way, sales funnels are really no various than the conventional selling procedure traditional salespeople have been developing for decades. Sales funnels just adapt sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your consumers and optimize your profits.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be offering things and discovering clients/customers from the web (i.e., virtually all services), then the response is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He also provides links to complimentary digital resources that assist readers internalize and act upon the principles presented in the book. Packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has actually ended up being a (dog-eared) staple of the tiny library of service books I keep a shelf next to my desk.
Best of all, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away totally free permanently, so make sure you declare your copy before they are all gone– or before he starts charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight essential passages.
You should see my copy. Every page is intense yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter addict prior to however, so that’s simply me.
The Bottom Line.
The bottom line is that I enjoy DotCom Secrets. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are extremely easy to understand and are “engineered for instant recall.”.
Those are Brunson’s words, not mine, but he struck the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can seem so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Tricks that understands the madness in such a helpful method truly stands out from the crowd.
It’s complete of real, actionable steps for building and growing any company online. And these 224 million buyers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing companies successfully market and offer their items online, he supplies a detailed plan for you to replicate it within your own service. Brunson begins with the structure of showing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you read nothing else prior to you begin selling online, read this book.
Check out Dotcom Secrets for FREE Here.