In DotCom Secrets, you learned what sales funnels are, and how they can assist you offer your products on the internet.
If you have not finished reading DotCom Secrets yet, then you ought to go ahead and do that.
If you have finished checking out one of my preferred books, then you ought to follow that up by selecting up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of developing a devoted following of fans who will purchase your products.
Inside, you’ll find a comprehensive guide on how to end up being an expert in your specific niche and building a people of faithful followers, who resonate with your message and purchase your products.
Sounds interesting, right?
That’s what Russell Brunson’s book, Expert Secrets is all about and its a need to check out book for any marketer and business owner.
Here is what I’m going to be going over in my Expert Secrets review.
- What is Expert Secrets?
- A look inside Expert Secrets
- Expert Secrets Pricing
- Final Thoughts
If you’re already all set to acquire Expert Secrets you can get it free of charge through this link.
What is Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.
It was published in 2017 and is available in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” consists of 5 various areas, with an overall of 22 expert secrets. The first four sections of the book set its foundation. Here is an in depth evaluation of each of the 4 sections in our Expert Secrets Review.
In Russell’s trademark style, you’ll get a lot of examples and stories where he illustrates how he produced his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 168 consumer evaluations on Amazon.
The book is focused on people trying to run two types of services. The first, is somebody who wants to sell details items straight. This could be offering an ebook, a course, coaching or consulting.
The 2nd type is someone who wishes to take advantage of details products to grow their own company. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.
An appearance inside Expert Secrets
Area 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is all about finding out how to develop your mass movement.
Russell discovered that all mass movements have 3 things in common.
Brunson likewise teaches you how to discover your target audience, and determining those people who will react best to your products. He also provides you tips on how to write a good marketing message tailored particularly for your target audience.
Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to show individuals your new chance and get them to believe in your cause. He teaches how you can produce true followers for yourself and your brand name.
They each used their audience a new opportunity. Brunson teaches you how to provide your brand-new opportunity to your target market and how to persuade them to pick your business or brand name.
To become a leader (or expert), you first need to determine what market you want to serve.
The 3 core markets to select from are wealth, health and relationships. Under these 3 core markets are hundreds of submarkets. Under wealth topics that intrigue me include online marketing, stock market investing and bitcoin.
What Russell emphasizes though is that these submarkets are still too broad. There is a lot competitors and it will be hard for you to stick out.
So you need to drill down another level into specific more specific niches.
For instance, if you were in the online marketing niche, you may decide to end up being an expert in composing daily e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which provides you a chance to discover your own unique area to thrive.
When you’ve picked your niche, you can then proceed to developing your Attractive Character.
Expert Secrets Attractive Character Russell goes into what it takes to create a personality that individuals want to follow and become like you. He shows you how not to be boring and how to be convincing. This is how you will begin constructing the very first of your true fans.v
As soon as that’s in place, it makes constructing your motion a lot easier because you can create your content and funnels based around it.
By the end of this section, you’ll know precisely who you want to work with, how to reach them, and what you require to do to deliver the results they desire.
Section 2: Creating Beliefs
This area focuses on how to find out how to understand the minds of your fans to turn them into consumers.
Russell starts this area focusing on your “One Thing” aka “The Domino”. It’s the one thing you require to get someone to believe that will tear down all of their objections. This secret reveals you the most crucial thing you require to encourage your target market to buy from you.
When you figure out your “one thing” the method he explains it, it will alter the way you do business.
Then, in order to much better connect with your audience, Russell speaks about creating your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the emotional experience that got you delighted about the chance you are showing them.
And if you tell this story about how you got your own “aha” moment, and structure it in the way that Russell describes, then your audience will have the very same surprise themselves about whatever you are discussing.
This will get them excited to read more about it on their own, and most notably, get them excited to buy.
You will learn how to convince people to purchase from you, through feelings and storytelling. Russell will also teach his secrets to get clients to understand you and your brand.
I like this part of the book, because this is where Russell teaches you the structure to becoming a better writer.
You’ll find out about the “kinda like” bridge to help you streamline more complex concepts and how to get individuals to “feel” when listening to your stories.
Next you’ll find out about a story framework called The Hero’s 2 Journeys and it’s a formula that films have been following for years.How to develop your personal brand name and story people can easily associate with. You will find out how to achieve it through storytelling.
It’s a tested structure you can use for any story you wish to inform.
However, Russell has actually simplified the whole process into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.
What’s great is that you simply address the 8 concerns that he has actually developed, and it will basically write the story for you itself.
Russell teaches you how to break your consumer’s false beliefs and change them with brand-new beliefs via your epiphany bridge. And finally, Russell presents you to the three primary beliefs you need to break in order to make sales. He teaches you how to accomplish it via your epiphany script.
Section 3: The Stack: Selling with Authenticity
The next area of the book is all about taking what you found out in the first 2 areas and transforming that into sales.
The main point that Russell speak about here is the Stack Slide which assists you increase the general value of your product.
Expert Secrets – Stack Slide
The Stack Slide is important to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to efficiently develop your own and make it into your tempting deal. You will find out how to use your target market huge value and what you need to present to convince them to purchase from you.
As soon as you have this in place, you can sell it by means of an online webinar. Webinars are probably the best method to sell your product because you can run numerous webinars per day, as frequently as you ‘d like.
And they do not necessarily need to be live events. You can in fact just do a single presentation and have it cost for months.
Russell has spent years doing live webinars so he might best the formula with time. When he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.
This is what he called the Perfect Webinar, and he goes into fantastic detail of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to successfully offer your services online through a webinar and how to put the pieces together from area two to achieve this.
You’ll learn how to structure your webinar to take a prospect from a state of interest to the point where they are ready to hand over their money for the worth you are offering them.
Despite the item, you can utilize this script to describe how important your product is to your customer (assuming it really is important) and how to market it correctly throughout your webinar.
If you’ve been on any marketing related webinars just recently, you probably have actually already seen the Perfect Webinar in action. That’s since it works and it’s pretty easy for even novices to get.
Expert Secrets Pricing
You can find the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can grab the Kindle variation for $8.69.
If you want to get a pretty huge discount rate, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I actually do advise going through the main website to purchase the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons very first hand that you’ll find out in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium instead.
I really enjoyed Expert Secrets. Expert Secrets offers you a chance to gain access to affordable but high worth organisation advice from someone who has an effective online business.
While there is no direct earnings related to the book, the author assures the knowledge included in the book will help improve your web sales and marketing efforts, leading to higher income.
By establishing a following of insane fans, you’re ensuring that you can construct a defensible moat around your organisation. You’re no longer at the grace of other platforms like Facebook or Google.
Instead, you have individuals following every word you state, and purchasing when you want them too.
Expert Secrets is a book worth buying. If you are seeking to enhance your internet marketing abilities, sales strategies or earnings, this book consists of important wisdom.
It includes a 100% satisfaction assurance, indicating you are not even on the hook if you aren’t happy with the purchase.
Get your copy of Expert Secrets here.