Russell Brunson Book Network Marketing – Book Review

In DotCom Secrets, you learned what sales funnels are, and how they can help you offer your products on the internet.

If you haven’t completed reading DotCom Secrets yet, then you should go on and do that.

If you have actually finished checking out one of my favorite books, then you must follow that up by selecting up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of creating a loyal following of fans who will purchase your products.

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Inside, you’ll find a comprehensive guide on how to end up being an expert in your niche and constructing a tribe of devoted followers, who resonate with your message and purchase your items.

Sounds fascinating, right?

That’s what Russell Brunson’s book, Expert Secrets is all about and its a need to read book for any marketer and entrepreneur.

Here is what I’m going to be covering in my Expert Secrets review.

  • What is Expert Secrets?
  • An appearance inside Expert Secrets
  • Expert Secrets Pricing
  • Final Thoughts

If you’re currently all set to purchase Expert Secrets you can get it free of charge through this link.

What is Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s best offering DotCom Secrets book.

It was published in 2017 and can be found in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different areas, with an overall of 22 expert secrets. The first four sections of the book set its structure. Here is an in depth review of each of the 4 sections in our Expert Secrets Review.

In Russell’s trademark style, you’ll get a lot of examples and stories where he highlights how he created his own devoted following that turned ClickFunnels into a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 168 consumer reviews on Amazon.

The book is focused on individuals trying to run two kinds of organisations. The very first, is somebody who wants to sell details items directly. This could be selling an ebook, a course, coaching or consulting.

The 2nd type is somebody who wants to take advantage of information products to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year organisation.

A look inside Expert Secrets

Area 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The start of the book is all about discovering how to produce your mass motion.

Russell found that all mass movements have 3 things in common.

They each have a charming leader. Brunson writes how you can end up being an excellent leader, the steps you should take and questions you need to ask yourself. He goes on to let you understand you may not be a born leader, but you can turn into one by following some easy but crucial guidelines. Brunson likewise teaches you how to discover your target market, and identifying those people who will react best to your items. He likewise gives you suggestions on how to write a great marketing message tailored specifically for your target market.

Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal people your new opportunity and get them to believe in your cause. He teaches how you can produce real fans on your own and your brand name.

They each provided their audience a new opportunity. Brunson teaches you how to provide your brand-new opportunity to your target market and how to persuade them to choose your organisation or brand.

To become a leader (or expert), you initially need to determine what market you want to serve.

The 3 core markets to pick from are wealth, health and relationships. However under these three core markets are numerous submarkets. For example, under wealth topics that intrigue me include online marketing, stock market investing and bitcoin.

What Russell emphasizes however is that these submarkets are still too broad. There is so much competitors and it will be hard for you to stick out.

You require to drill down one more level into particular more specific niches.

For example, if you were in the online marketing niche, you may choose to become an expert in composing daily e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which provides you an opportunity to discover your own unique area to thrive.

Once you’ve chosen your niche, you can then proceed to developing your Attractive Character.

Expert Secrets Attractive Character Russell enters into what it requires to develop a persona that individuals want to follow and become like you. He shows you how not to be uninteresting and how to be convincing. This is how you will begin building the first of your true fans.v

As soon as that’s in place, it makes building your movement a lot much easier because you can create your content and funnels based around it.

By the end of this area, you’ll know precisely who you wish to deal with, how to reach them, and what you need to do to deliver the outcomes they want.

Section 2: Creating Beliefs

This area focuses on how to learn how to understand the minds of your followers to turn them into customers.

Russell starts this section concentrating on your “One Thing” aka “The Domino”. It’s the something you require to get someone to think that will knock down all of their objections. This secret reveals you the most essential thing you require to convince your target audience to buy from you.

As soon as you figure out your “one thing” the way he explains it, it will change the way you do business.

Next, in order to much better get in touch with your audience, Russell discusses creating your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the psychological experience that got you excited about the opportunity you are sharing with them.

And if you tell this story about how you got your own “aha” moment, and structure it in the manner in which Russell explains, then your audience will have the same epiphany themselves about whatever you are speaking about.

This will get them thrilled to learn more about it by themselves, and most importantly, get them delighted to purchase.

You will discover how to encourage individuals to buy from you, through feelings and storytelling. Russell will also teach his secrets to get clients to comprehend you and your brand.

I love this part of the book, since this is where Russell teaches you the structure to becoming a better storyteller.

You’ll learn about the “kinda like” bridge to help you streamline more complex ideas and how to get people to “feel” when listening to your stories.

Next you’ll discover a story framework called The Hero’s 2 Journeys and it’s a formula that films have actually been following for years.How to develop your personal brand name and story people can easily connect to. You will discover how to achieve it through storytelling.

It’s a tested structure you can utilize for any story you want to tell.

However, Russell has streamlined the whole procedure into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.

What’s awesome is that you simply answer the 8 concerns that he has actually created, and it will basically compose the story for you itself.

Then Russell teaches you how to break your client’s false beliefs and change them with new beliefs via your epiphany bridge. And finally, Russell introduces you to the 3 main beliefs you need to break in order to make sales. He teaches you how to accomplish it via your epiphany script.

Section 3: The Stack: Selling with Authenticity

The next section of the book is everything about taking what you found out in the first two areas and transforming that into sales.

The main idea that Russell talks about here is the Stack Slide which assists you increase the general value of your product.

Expert Secrets – Stack Slide

The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to effectively develop your own and make it into your irresistible offer. You will discover how to provide your target market enormous worth and what you need to present to encourage them to purchase from you.

Once you have this in place, you can offer it through an online webinar. Webinars are most likely the best method to sell your item since you can run multiple webinars each day, as often as you ‘d like.

And they don’t always need to be live occasions. You can actually just do a single presentation and have it sell for for months.

Russell has actually spent years doing live webinars so he might perfect the formula with time. When he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.

This is what he called the Perfect Webinar, and he enters into great information of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to successfully offer your services online through a webinar and how to put the pieces together from section two to accomplish this.

You’ll discover how to structure your webinar to take a prospect from a state of interest to the point where they are ready to hand over their money for the value you are supplying them.

Regardless of the item, you can utilize this script to explain how valuable your product is to your customer (assuming it really is important) and how to market it properly throughout your webinar.

If you’ve been on any marketing related webinars just recently, you probably have currently seen the Perfect Webinar in action. That’s due to the fact that it works and it’s pretty easy for even newbies to get.

Expert Secrets Pricing

You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle version for $8.69.

If you desire to get a pretty big discount, Russell is providing away Expert Secrets for totally free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.

I truly do recommend going through the primary website to purchase the book. Due to the fact that you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons very first hand that you’ll discover in the book.

Plus you’ll have the ability to acquire the Expert Secrets audiobook through the funnel also, if you prefer that medium rather.

Final Thoughts

I really enjoyed Expert Secrets. Expert Secrets provides you a chance to access economical however high value business guidance from someone who has a successful online organisation.

While there is no direct earnings connected with the book, the author guarantees the understanding consisted of in the book will assist improve your web sales and marketing efforts, leading to higher earnings.

By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the grace of other platforms like Facebook or Google.

Instead, you have individuals following every word you state, and purchasing when you desire them too.

Expert Secrets is a book worth investing in. If you are wanting to improve your internet marketing abilities, sales strategies or income, this book consists of valuable wisdom.

It features a 100% complete satisfaction warranty, indicating you are not even on the hook if you aren’t delighted with the purchase.

Grab your copy of Expert Secrets here.

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