Russell Brunson Cookbook – Book Review

In DotCom Secrets, you learned what sales funnels are, and how they can help you offer your items online.

If you haven’t ended up reading DotCom Secrets yet, then you need to go ahead and do that.

If you have actually completed reading one of my favorite books, then you must follow that up by selecting up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of creating a faithful following of fans who will buy your products.

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Inside, you’ll discover a comprehensive guide on how to end up being an expert in your niche and constructing a tribe of devoted followers, who resonate with your message and purchase your products.

Sounds intriguing, ideal?

That’s what Russell Brunson’s book, Expert Secrets is all about and its a should check out book for any online marketer and business owner.

Here is what I’m going to be covering in my Expert Secrets review.

  • What is Expert Secrets?
  • A look inside Expert Secrets
  • Expert Secrets Pricing
  • Final Thoughts

If you’re already ready to buy Expert Secrets you can get it free of charge through this link.

What is Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s finest offering DotCom Secrets book.

It was released in 2017 and is available in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different areas, with an overall of 22 expert secrets. The very first 4 areas of the book set its foundation. Here is an in depth evaluation of each of the 4 areas in our Expert Secrets Review.

In Russell’s hallmark design, you’ll get a lot of examples and stories where he highlights how he produced his own loyal following that turned ClickFunnels into a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 168 customer reviews on Amazon.

The book is focused on people trying to run two kinds of organisations. The very first, is somebody who wants to sell details items straight. This could be selling an ebook, a course, training or consulting.

The 2nd type is somebody who wishes to take advantage of details items to grow their own company. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.

An appearance inside Expert Secrets

Section 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The start of the book is everything about finding out how to create your mass motion.

Russell found that all mass movements have 3 things in common.

Brunson likewise teaches you how to find your target audience, and identifying those people who will respond best to your items. He also offers you tips on how to compose a good marketing message customized particularly for your target audience.

Each focused on a future based cause that was larger than themselves. Here Russell teaches you how to show individuals your new chance and get them to believe in your cause. He teaches how you can develop true followers on your own and your brand.

They each provided their audience a brand-new chance. Brunson teaches you how to provide your new opportunity to your target market and how to encourage them to choose your organisation or brand.

To end up being a leader (or expert), you first need to figure out what market you want to serve.

The 3 core markets to select from are wealth, health and relationships. However under these 3 core markets are numerous submarkets. Under wealth subjects that intrigue me include online marketing, stock market investing and bitcoin.

What Russell highlights though is that these submarkets are still too broad. There is so much competition and it will be tough for you to stand apart.

So you need to drill down one more level into specific more niches.

For example, if you were in the online marketing niche, you may decide to become an expert in writing daily e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which gives you an opportunity to find your own distinct location to prosper.

Once you’ve picked your niche, you can then proceed to developing your Attractive Character.

Expert Secrets Attractive Character Russell enters into what it takes to develop a personality that individuals want to follow and become like you. He reveals you how not to be dull and how to be convincing. This is how you will begin developing the very first of your real fans.v

As soon as that’s in place, it makes building your movement a lot easier since you can develop your material and funnels based around it.

By the end of this section, you’ll understand exactly who you want to work with, how to reach them, and what you require to do to deliver the results they desire.

Section 2: Creating Beliefs

This area concentrates on how to find out how to comprehend the minds of your followers to turn them into customers.

Russell begins this section concentrating on your “One Thing” aka “The Domino”. It’s the something you need to get someone to think that will knock down all of their objections. This secret shows you the most essential thing you require to encourage your target market to buy from you.

As soon as you determine your “one thing” the way he describes it, it will change the way you operate.

Then, in order to much better connect with your audience, Russell talks about developing your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the psychological experience that got you thrilled about the opportunity you are sharing with them.

And if you tell this story about how you got your own “aha” moment, and structure it in the manner in which Russell describes, then your audience will have the very same surprise themselves about whatever you are discussing.

This will get them thrilled to get more information about it on their own, and most notably, get them delighted to purchase.

You will learn how to encourage people to purchase from you, through emotions and storytelling. Russell will also teach his secrets to get customers to understand you and your brand.

I love this part of the book, due to the fact that this is where Russell teaches you the framework to becoming a much better storyteller.

You’ll find out about the “kinda like” bridge to help you simplify more complicated principles and how to get people to “feel” when listening to your stories.

Next you’ll learn more about a story framework called The Hero’s 2 Journeys and it’s a formula that motion pictures have actually been following for years.How to build your individual brand and story people can quickly associate with. You will discover how to achieve it through storytelling.

It’s a tested structure you can use for any story you want to inform.

Russell has actually simplified the whole procedure into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.

What’s great is that you just respond to the 8 questions that he has come up with, and it will essentially write the story for you itself.

Russell teaches you how to break your client’s false beliefs and change them with new beliefs by means of your epiphany bridge. Russell presents you to the three primary beliefs you need to break in order to make sales. He teaches you how to achieve it by means of your surprise script.

Section 3: The Stack: Selling with Authenticity

The next area of the book is all about taking what you discovered in the very first 2 sections and converting that into sales.

The essence that Russell speak about here is the Stack Slide which assists you increase the total worth of your item.

Expert Secrets – Stack Slide

The Stack Slide is important to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to successfully construct your own and make it into your tempting deal. You will discover how to offer your target market huge worth and what you require to present to encourage them to buy from you.

As soon as you have this in place, you can sell it via an online webinar. Webinars are most likely the best method to sell your product since you can run numerous webinars daily, as frequently as you ‘d like.

And they do not always have to be live occasions. You can really simply do a single presentation and have it cost for months.

Russell has actually spent years doing live webinars so he could perfect the formula in time. As soon as he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.

This is what he called the Perfect Webinar, and he goes into terrific information of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to effectively offer your services online by means of a webinar and how to put the pieces together from area 2 to attain this.

You’ll find out how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the worth you are offering them.

Regardless of the product, you can utilize this script to explain how valuable your product is to your customer (presuming it actually is valuable) and how to market it correctly throughout your webinar.

If you’ve been on any marketing related webinars just recently, you most likely have actually currently seen the Perfect Webinar in action. That’s because it works and it’s quite easy for even newbies to pick up.

Expert Secrets Pricing

You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle version for $8.69.

Nevertheless, if you wish to get a pretty huge discount rate, Russell is distributing Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.

I actually do recommend going through the main website to purchase the book. Since you’ll get to see straight among the most successful sales funnels out there, and experience a few of the lessons very first hand that you’ll find out in the book.

Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, if you choose that medium instead.

Last Thoughts

I thoroughly enjoyed Expert Secrets. Expert Secrets gives you an opportunity to gain access to cost effective but high value business recommendations from someone who has a successful online service.

While there is no direct income related to the book, the author guarantees the understanding included in the book will assist improve your web sales and marketing efforts, resulting in greater earnings.

By developing a following of insane fans, you’re making sure that you can develop a defensible moat around your company. You’re no longer at the mercy of other platforms like Facebook or Google.

Rather, you have people following every word you say, and purchasing when you want them too.

Expert Secrets is a book worth investing in. If you are looking to enhance your online marketing abilities, sales strategies or earnings, this book includes important knowledge.

It comes with a 100% satisfaction assurance, meaning you are not even on the hook if you aren’t happy with the purchase.

Grab your copy of Expert Secrets here.

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