If you’ve been looking for a book to read that will take your marketing skills to the next level, then keep reading this.
I just recently ended up reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, even more, reading it the 2nd time around.
It’s one of those books that you have to read multiple times to fully grasp it. And even then, it’s still inadequate.
Brunson stated in the introduction of the book that his goal was to keep the book evergreen for many years and years to come.
By evergreen, he wishes to keep the book pertinent. Even with marketing approaches constantly altering, this book will remain exceptionally beneficial in marketing no matter the year (possibly not the year 2700, however you never know).
What is in the book?
In the book, there are 5 different sections.
Area One; Ladders and Funnels
In this area, Brunson discusses worth ladders and funnels.
The worth ladder is what you’re offering to your customers. So to utilize the example in the book, the worth ladder for a dental practitioner would look something like this:
- Teeth cleaning
Those 4 steps in this specific value ladder are examples of what a dental professional can provide.
The customer comes in for a routine tooth cleaning. And then after the whitening, he up-sells the retainer by saying that you could benefit from the usage of a retainer.
Each step up the ladder, the price increases and up.
Think of your organisation and see what you can include in your value ladder.
In the other parts of this section, Russell tells you how to best go about beginning your sales funnel( s).
A funnel relocations people through the sales process. The goal is to have them enter the funnel and transform as a number of them as possible and have them return for more.
But prior to all of that, you initially need to figure out who your dream clients are. Russell made it quite clear in the book that without this knowledge, you will not succeed in running effective funnels.
I’m not going to attempt and spoil too much for you, but the tail end of section one is “the 3 types of traffic”.
The 3 types of traffic are 1. traffic you control 2. traffic you do not manage 3. traffic you own.
Brunson enters into excellent information on the three kinds of traffic so I recommend you have a look at the book for yourself (click on this link for the DotCom Secrets).
Area Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the attractive character and what it implies for your funnels (if you do not have an appealing character, then your funnels won’t be successful).
The attractive character is someone consumers can relate too (i.e somebody who remained in a similar position as the customer, or an influencer of sorts).
Brunson also talks about the correct e-mails you need to send to your consumers after they have signed up for your e-mail list. He even offers you scripts!
Prior to he closes out the chapter, he offers you his “day-to-day Seinfeld sequence” for emails. Who doesn’t enjoy Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This area is everything about funnels. How to develop them, how to manage them, how to use them in the best possible way so you can see the best outcomes.
He discusses the different types of funnels and the proper way to utilize each of those, where to place them, and he talks about the building blocks of a funnel which was truly cool to see.
I was shocked by simply just how much information he gave away in this section. He might’ve held back a little bit, but he went full throttle in offering detail.
Area Four; Funnels and Scripts.
In this section, Brunson talks about the different types of offers you can do for your funnels.
Do you understand what else he performs in this section? He provides more e-mail scripts!
The scripts he gives work for the various types of funnels you run. ; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he gives you email scripts that work well for webinars that you are hosting.
And lastly, he goes into higher detail about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).
Area Five; Clickfunnels.
In the last area, he reveals you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is merely a site where you can decide on templates for a funnel and modify it to your liking.
Check out Dotcom Secrets for FREE Here.
DotCom Secrets is an extensive crash course in web marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online and his experience assisting thousands of other individuals develop successful business.
If you’ve spent any amount of time worldwide of internet marketing, then you’ve most likely heard of Russell prior to. He’s authored a couple of books already and has actually developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you wish to be successful selling online, you need to absolutely take a look at ClickFunnels. They make it simple to try before you buy with a 14 day totally free trial.
Brunson is the genuine deal, and so is DotCom Secrets. It’s complete of real, actionable actions for building and growing any company online. No gimmicks, no fluff.
It is very important to comprehend that although I’m certifying web marketing as if it’s something different completely than plain old traditional marketing, it’s not. You might see internet marketing and think “that’s for those internet master guys who offer courses and stuff. I have a physical service business, so that’s not for me” and completely ignore what I’m about to say.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, online marketing, e-marketing– it’s all MARKETING.
I say this since we’re getting to the point where we do not even need to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the way customer behavior is heading. Even for services that have a physical existence, many customers will have their first interaction with the company online long prior to they ever appear personally.
Here are the realities: every year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online buyers has grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these customers are transacting more frequently, as the variety of online deals has risen by 115 million from 2015 to 2016.
However is it really all that surprising? I’m not that surprised. You can purchase anything online at this point, even a significant other (they don’t ship by means of Prime, however, so it’s not worth it to await more than 2 days).
Realize that you require to understand how to reach and sell to individuals online? Great.
Exceed the book. Make the most of almost 50 pages of notes that work as the perfect buddy to DotCom Secrets.
Why DotCom Secrets?
Provided the previously mentioned truths about consumer behavior and the basic instructions of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being essential.
Companies that wish to survive, grow, and thrive now and into the future needs to for that reason comprehend how to reach and sell to individuals online.
It’s that simple.
Just because the sale takes place in digital area, or a minimum of partly in digital space, does not imply you need to rethink everything you understand about sales and selling. Much of the tried and true sales principles that have actually been utilized considering that companies initially existed are still being used successfully, however they are being integrated and hybridized to optimal impact for the digital frontier.
From crossover sales to offering online one-for-one, there are numerous distinct tools, techniques, and strategies specific to the online landscape that build on basic sales principles.
This mix of the old and the brand-new is at the structure of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I state masterpiece?) DotCom Secrets.
If you wish to achieve success online, you need to understand what these techniques are and how to use them.
Russell Brunson didn’t invent most of the strategies and techniques in the book, nor does he claim to. You can discover informative products that likewise describe a lot of the subjects he provides in DotCom Secrets.
None of these other items, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that comprise a successful online business, while likewise ensuring the reader never ever loses sight of the big picture: exponential company growth.
Not just does he break down how existing services successfully market and offer their products online, he supplies a detailed plan for you to replicate it within your own company. It has actually been my experience that this is the area where many comparable guides crucially fall short. They concentrate on theory and fall short on actionable details.
In other words, if you wish to learn how to sell online– be it physical items, digital products, coaching, or in-person services– you just HAVE to read this book.
THE SECRET FORMULA.
Brunson begins with the structure of revealing you how to find out who your clients are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …
Okay, so it’s not that simple.
Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or using some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, implying it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why people buy.
That hardwiring will be with us permanently, which suggests that the tools you use to execute the methods in the book may change, however the methods will stay the very same. The remaining power that the Secret Formula has is a testament to Brunson’s ability to boil the variety of tools, methods, and tactics down to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and deployment of different kinds of sales funnels online.
What precisely are sales funnels?
Sales funnels are the sequence of interactions a customer has with a company online throughout the purchase procedure. It’s the actual pages they visit before, during, and after they purchase something.
You may feel frightened at first, considering developing sales funnels.
You can quash any concerns or fears you have regarding the technical elements of building sales funnels, or any webpages online for that matter, as quickly as you pick up this book.
Brunson doesn’t want you to get hung up on this when you’re working on your strategy.
This is NOT where company owner and business owners require to be investing their time. Whatever gone over in the book can be produced easily, without any prior technical or coding knowledge, utilizing the drag-and-drop page home builder in ClickFunnels.
ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can concentrate on the things that drive our company forward– not on the technical elements. My team and I use ClickFunnels and we like it.
DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you believe you belong in the innovative placement class you can skip best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a simplified option is up to you, however the ideas that drive the success of sales funnels hold true across any variety of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a big way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own site and platform for offering things online (as you definitely must), then by making use of sales funnels, along with the principles in DotCom Secrets, you’ll have the ability to manage this entire process. It it also crucial to bear in mind that sales funnels aren’t just for selling products.
In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out numerous techniques for constructing sales funnels for any kind of product and services.
Everything starts with the Secret Formula (which isn’t that secret truly). By using pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure service– without any upward limit for potential future development.
At the risk of seeming like a broken record, this book isn’t about a get rich quick plan. And I was doubtful initially that it might be yet another pump and dump info item.
Not the case in the least.
The appeal of Brunson’s description is that he focuses on the mental aspects at play that are affecting the decision-making of a consumer. By doing things such as developing trust, allaying worries, and removing danger, DotCom Secrets information how you can not just increase the revenue potential of a single consumer, however you can also develop a long-lasting fan of your business.
In this way, sales funnels are truly no various than the traditional selling process traditional salesmen have actually been developing for years. Sales funnels just adjust sales letters, sales calls, and knocking on doors to the digital area and enhance the buying experience for your consumers and optimize your earnings.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and discovering clients/customers from the web (i.e., virtually all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else prior to you begin offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.
He also supplies links to free digital resources that assist readers internalize and act upon the principles provided in the book. Loaded with highly consumable graphics, funnel plans, sales scripts, and evergreen strategies, this book has become a (dog-eared) staple of the mini library of organisation books I keep a rack next to my desk.
Most importantly, you can get a free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book away free of charge forever, so ensure you declare your copy prior to they are all gone– or prior to he begins charging what this book is truly worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and highlight crucial passages.
You need to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters beside my desk. I have actually been called a highlighter junkie prior to however, so that’s simply me.
The bottom line is that I like DotCom Tricks. It is all information and no frills. The composing style is succinct and structured and the accompanying graphics are super easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, but he hit the nail on the head.
I know it appears like I have been gushing about this title and yes, I may have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital spaces can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Tricks that understands the madness in such a practical method really stands out from the crowd.
It’s complete of real, actionable steps for structure and growing any company online. And these 224 million shoppers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how existing businesses effectively market and offer their items online, he offers a step-by-step blueprint for you to duplicate it within your own organisation. Brunson starts with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you check out absolutely nothing else prior to you begin selling online, read this book.
Check out Dotcom Secrets for FREE Here.