Russell Brunson Dotcom Secrets – Book Review

If you’ve been searching for a book to read that will take your marketing abilities to the next level, then keep reading this.

I just recently finished reading DotCom Secrets by Russell Brunson. It was my second time checking out the book and I discovered, a lot more, reading it the second time around.

It’s one of those books that you have to check out numerous times to fully comprehend it. And even then, it’s still insufficient.

Brunson stated in the intro of the book that his goal was to keep the book evergreen for many years and years to come.

By evergreen, he wishes to keep the book pertinent. Even with marketing approaches continuously changing, this book will remain exceptionally helpful in marketing no matter the year (perhaps not the year 2700, however you never know).

What’s in the book?

In the book, there are 5 different sections.

Section One; Ladders and Funnels

In this section, Brunson discusses value ladders and funnels.

The value ladder is what you’re selling to your customers. To use the example in the book, the value ladder for a dental expert would look something like this:

  • Teeth cleansing
  • Bleaching
  • Retainer
  • Cosmetic

Those 4 steps in this specific worth ladder are examples of what a dental expert can provide.

The customer comes in for a routine tooth cleansing. And then after the bleaching, he up-sells the retainer by saying that you could benefit from the use of a retainer.

Each step up the ladder, the cost increases and up.

Consider your company and see what you can consist of in your value ladder.


In the other parts of this area, Russell informs you how to best tackle starting your sales funnel( s).

A funnel moves people through the sales procedure. The objective is to have them go into the funnel and convert as many of them as possible and have them come back for more.

However prior to all of that, you first need to find out who your dream customers are. Russell made it quite clear in the book that without this understanding, you will not prosper in running effective funnels.

I’m not going to attempt and ruin excessive for you, however the last part of area one is “the 3 kinds of traffic”.

The 3 types of traffic are 1.
Brunson goes into fantastic detail on the 3 kinds of traffic so I suggest you have a look at the book for yourself (click on this link for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this section, Brunson talks about the attractive character and what it indicates for your funnels (if you do not have an appealing character, then your funnels won’t be successful).

The attractive character is somebody consumers can relate too (i.e somebody who remained in a comparable position as the consumer, or an influencer of sorts).

Brunson also talks about the proper emails you require to send out to your customers after they have actually signed up for your e-mail list. He even gives you scripts!

Prior to he closes out the chapter, he offers you his “everyday Seinfeld series” for e-mails. Who does not love Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to discover more!

Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This area is everything about funnels. How to produce them, how to handle them, how to use them in the best possible way so you can see the very best results.

He discusses the different types of funnels and the correct method to utilize each of those, where to place them, and he talks about the foundation of a funnel which was actually cool to see.

I was surprised by simply how much info he distributed in this section. He could’ve kept back a little bit, but he went full throttle in providing information.

Section Four; Funnels and Scripts.

In this section, Brunson discusses the various types of deals you can do for your funnels.
Do you understand what else he does in this area? He gives more e-mail scripts!

The scripts he gives work for the different kinds of funnels you run. For example; there is a chapter in this area titled “The Perfect Webinar” and in that chapter, he provides you email scripts that work well for webinars that you are hosting.

He goes into greater information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).

Section Five; Clickfunnels.

In the last area, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is simply a website where you can decide on templates for a funnel and edit it to your liking.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is a comprehensive refresher course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and his experience assisting thousands of other individuals construct successful companies.

If you’ve spent any quantity of time in the world of online marketing, then you’ve probably heard of Russell prior to. He’s authored a couple of books currently and has actually built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.

If you wish to be successful selling online, you need to definitely have a look at ClickFunnels. They make it easy to try prior to you buy with a 14 day totally free trial.

Brunson is the genuine offer, and so is DotCom Secrets. It’s full of real, actionable actions for building and growing any company online. No gimmicks, no fluff.

It’s important to comprehend that despite the fact that I’m qualifying online marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You might see web marketing and believe “that’s for those internet master people who sell courses and stuff. I have a brick and mortar service business, so that’s not for me” and entirely ignore what I’m about to say.

That’s when I would yell “WRONG”!

Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.

I say this due to the fact that we’re getting to the point where we don’t even need to certify shopping online as online shopping anymore, or shops online as e-commerce; it’s simply shopping and commerce.

It’s just the way customer behavior is heading. Even for companies that have a physical existence, most consumers will have their first interaction with the business online long before they ever show up face to face.

Here are the truths: year after year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.

The variety of online buyers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are spending more, as the total quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these customers are negotiating more regularly, as the variety of online deals has actually increased by 115 million from 2015 to 2016.

But is it really all that unexpected? I’m not that shocked. You can purchase anything online at this moment, even a significant other (they don’t ship through Prime, though, so it’s not worth it to wait for more than 2 days).

Recognize that you require to know how to reach and offer to individuals online? Great.

Continue reading.

Exceed the book. Make the most of almost 50 pages of notes that function as the ideal buddy to DotCom Secrets.

Why DotCom Secrets?

Provided the previously mentioned realities about customer habits and the general direction of marketing and commerce, understanding and mastering selling in the digital area has become important.

Business that wish to survive, grow, and grow now and into the future needs to therefore understand how to reach and sell to people over the internet.

It’s that easy.

Just because the sale occurs in digital space, or at least partly in digital space, doesn’t suggest you require to rethink everything you know about sales and selling. A lot of the tried and true sales principles that have been used because services first existed are still being used successfully, but they are being combined and hybridized to optimal impact for the digital frontier.

From crossover sales to selling online one-for-one, there are a number of unique tools, techniques, and strategies particular to the online landscape that build on essential sales concepts.

This mix of the old and the brand-new is at the structure of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.

If you wish to be successful online, you have to understand what these methods are and how to use them.

Russell Brunson didn’t develop most of the techniques and techniques in the book, nor does he declare to. You can discover informational products that similarly detail much of the topics he presents in DotCom Secrets.

None of these other products, however, present the details in such an easy-to-follow format as DotCom Secrets. In many cases they also do not take such a holistic technique.

In DotCom Secrets, Brunson intertwines all the small details that make up an effective online company, while also ensuring the reader never loses sight of the big picture: rapid organisation growth.

Not just does he break down how existing organisations effectively market and sell their products online, he supplies a detailed plan for you to replicate it within your own service. It has actually been my experience that this is the area where lots of comparable guides most importantly fail. They concentrate on theory and fail on actionable information.

In short, if you wish to discover how to offer online– be it physical items, digital items, coaching, or in-person services– you just HAVE to read this book.


Brunson begins with the structure of showing you how to determine who your consumers are, where they are online, how to discover them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in cash within 12 hours …

Okay, so it’s not that basic.

Let me be clear: this book is not a guide to getting rich fast, making a fast buck, or utilizing some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, indicating it’ll be just as real tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why individuals purchase.

That hardwiring will be with us permanently, which indicates that the tools you use to execute the techniques in the book might alter, however the strategies will remain the very same. The remaining power that the Secret Formula has is a testimony to Brunson’s capability to boil the series of tools, strategies, and strategies to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets talks about the production and implementation of various kinds of sales funnels online.

What precisely are sales funnels?

Sales funnels are the series of interactions a consumer has with a business online during the purchase process. It’s the literal pages they visit before, during, and after they buy something.

You may feel intimidated initially, thinking of constructing sales funnels.

You can quash any issues or fears you have regarding the technical elements of structure sales funnels, or any webpages online for that matter, as quickly as you pick up this book.

Brunson doesn’t want you to get hung up on this when you’re dealing with your strategy.

This is NOT where entrepreneur and entrepreneurs need to be investing their time. Whatever discussed in the book can be developed easily, without any prior technical or coding understanding, utilizing the drag-and-drop page contractor in ClickFunnels.

ClickFunnels was produced by Russell Brunson so that entrepreneurs like you and I can focus on the things that drive our service forward– not on the technical elements. My team and I utilize ClickFunnels and we like it.

DotCom Secrets teaches and preaches the effectiveness of a durable sales funnels, but if you think you belong in the sophisticated placement class you can skip best to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.

Whether or not you use a streamlined service depends on you, but the concepts that drive the success of sales funnels are true throughout any number of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they operate in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.

When you have your own website and platform for offering things online (as you definitely should), then by using sales funnels, along with the ideas in DotCom Secrets, you’ll be able to manage this whole process. It it likewise important to keep in mind that sales funnels aren’t just for selling products.

In Secrets, Brunson keeps this adaptability well within the book’s scope and constantly in focus. He lays out a number of strategies for building sales funnels for any type of product or service.

Everything starts with the Secret Formula (which isn’t that secret actually). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure service– without any upward limit for potential future growth.

At the risk of sounding like a broken record, this book isn’t about a get rich quick plan. And I was hesitant in the beginning that it might be yet another pump and dispose information product.

Not the case in the least.

The beauty of Brunson’s explanation is that he focuses on the mental elements at play that are affecting the decision-making of a client. By doing things such as developing trust, allaying worries, and getting rid of danger, DotCom Tricks information how you can not only increase the earnings potential of a single customer, but you can also build a lifelong fan of your business.

In this way, sales funnels are really no different than the conventional selling process old school salesmen have been sharpening for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your customers and optimize your income.

So … Should I Read It?

If you’ve been interested enough to read this far, then this book is for you.

If you currently are or will in the future be offering things and discovering clients/customers from the web (i.e., practically all organisations), then the answer is an unwavering YES. Yes, this book is for you. If you check out nothing else prior to you begin offering online, read this book.

Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Tricks either.

He likewise provides links to totally free digital resources that help readers internalize and act upon the principles presented in the book. Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and evergreen methods, this book has become a (dog-eared) staple of the tiny library of service books I keep on a shelf beside my desk.

Most importantly, you can get a totally free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book away totally free forever, so ensure you claim your copy prior to they are all gone– or before he starts charging what this book is actually worth.

It’s worth keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize important passages.

You ought to see my copy. Every page is brilliant yellow and there’s a pile of dead highlighters beside my desk. I have actually been called a highlighter addict before however, so that’s just me.

The Bottom Line.

The bottom line is that I love DotCom Tricks. It is all information and no frills. The composing design is succinct and structured and the accompanying graphics are very easy to understand and are “crafted for immediate recall.”.

Those are Brunson’s words, not mine, however he struck the nail on the head.

I understand it appears like I have been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can appear so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Tricks that understands the insanity in such a practical way really sticks out from the crowd.

It’s complete of actual, actionable actions for building and growing any business online. And these 224 million buyers are investing more, as the overall amount invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how present businesses successfully market and offer their products online, he provides a detailed plan for you to duplicate it within your own business. Brunson starts with the structure of showing you how to figure out who your consumers are, where they are online, how to find them, and how to get their attention. If you check out nothing else before you begin selling online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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