Russell Brunson Expert Secrets Book Funnel – Book Review

In DotCom Secrets, you discovered what sales funnels are, and how they can help you sell your items online.

If you have not finished reading DotCom Secrets yet, then you must go ahead and do that.

But if you have finished reading among my favorite books, then you need to follow that up by getting Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a faithful following of fans who will purchase your products.

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Inside, you’ll find a thorough guide on how to become an expert in your specific niche and developing a tribe of devoted followers, who resonate with your message and purchase your products.

Sounds intriguing?

That’s what Russell Brunson’s book, Expert Secrets is everything about and its a must check out book for any online marketer and business owner.

Here is what I’m going to be going over in my Expert Secrets review.

  • What is Expert Secrets?
  • An appearance inside Expert Secrets
  • Expert Secrets Pricing
  • Last Thoughts

If you’re currently ready to buy Expert Secrets you can get it free of charge through this link.

What’s Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s finest offering DotCom Secrets book.

It was published in 2017 and comes in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” consists of 5 various areas, with a total of 22 expert secrets. The very first four areas of the book set its foundation. Here is an in depth review of each of the 4 sections in our Expert Secrets Review.

In Russell’s trademark style, you’ll get lots of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million company.

At the time of this post, Expert Secrets has 4.5 stars and 168 client reviews on Amazon.

The book is focused on individuals attempting to run 2 types of businesses. The first, is someone who wishes to offer details products directly. This could be selling an ebook, a course, coaching or consulting.

The 2nd type is somebody who wants to leverage info products to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year organisation.

An appearance inside Expert Secrets

Section 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The beginning of the book is everything about discovering how to produce your mass motion.

Russell discovered that all mass movements have 3 things in common.

They each have a charismatic leader. Brunson composes how you can end up being a great leader, the steps you ought to take and concerns you require to ask yourself. He goes on to let you know you might not be a born leader, however you can become one by following some basic however critical guidelines. Brunson also teaches you how to find your target audience, and identifying those individuals who will respond best to your products. He also provides you ideas on how to compose a good marketing message tailored specifically for your target audience.

Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal people your brand-new opportunity and get them to believe in your cause. He teaches how you can create real followers on your own and your brand name.

They each provided their audience a brand-new chance. Brunson teaches you how to provide your brand-new opportunity to your target market and how to encourage them to pick your business or brand.

To end up being a leader (or expert), you initially require to figure out what market you wish to serve.

The 3 core markets to select from are wealth, health and relationships. Under these 3 core markets are hundreds of submarkets. For example, under wealth subjects that interest me include online marketing, stock exchange investing and bitcoin.

What Russell stresses though is that these submarkets are still too broad. There is a lot competitors and it will be hard for you to stand out.

You need to drill down one more level into particular more specific niches.

For instance, if you remained in the internet marketing niche, you may decide to become an expert in writing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which provides you a chance to find your own special area to flourish.

As soon as you’ve chosen your niche, you can then proceed to establishing your Attractive Character.

Expert Secrets Attractive Character Russell enters into what it requires to create a persona that people want to follow and become like you. He reveals you how not to be uninteresting and how to be persuasive. This is how you will start building the first of your real fans.v

When that’s in location, it makes developing your movement a lot much easier due to the fact that you can produce your content and funnels based around it.

By the end of this area, you’ll understand exactly who you wish to deal with, how to reach them, and what you require to do to provide the results they want.

Section 2: Creating Beliefs

This section focuses on how to discover how to understand the minds of your fans to turn them into consumers.

Russell starts this area concentrating on your “One Thing” aka “The Domino”. It’s the one thing you need to get somebody to believe that will tear down all of their objections. This secret reveals you the most essential thing you need to persuade your target audience to purchase from you.

When you find out your “something” the way he describes it, it will change the method you work.

Then, in order to better connect with your audience, Russell talks about coming up with your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the emotional experience that got you thrilled about the opportunity you are sharing with them.

And if you tell this story about how you got your own “aha” moment, and structure it in the way that Russell explains, then your audience will have the same epiphany themselves about whatever you are speaking about.

This will get them excited to learn more about it by themselves, and most importantly, get them thrilled to purchase.

You will learn how to convince people to purchase from you, through emotions and storytelling. Russell will likewise teach his secrets to get consumers to comprehend you and your brand name.

I enjoy this part of the book, because this is where Russell teaches you the framework to becoming a better writer.

You’ll learn about the “kinda like” bridge to assist you simplify more intricate concepts and how to get people to “feel” when listening to your stories.

Next you’ll learn more about a story framework called The Hero’s 2 Journeys and it’s a formula that motion pictures have been following for years.How to construct your personal brand and story individuals can easily connect to. You will discover how to accomplish it through storytelling.

It’s a tested structure you can use for any story you want to inform.

However, Russell has actually simplified the entire procedure into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.

What’s cool is that you simply answer the 8 concerns that he has created, and it will basically compose the story for you itself.

Russell teaches you how to break your consumer’s incorrect beliefs and replace them with new beliefs by means of your surprise bridge. And lastly, Russell presents you to the three main beliefs you require to break in order to make sales. He teaches you how to achieve it through your surprise script.

Section 3: The Stack: Selling with Authenticity

The next area of the book is everything about taking what you learned in the first two sections and transforming that into sales.

The essence that Russell discuss here is the Stack Slide which assists you increase the total value of your product.

Expert Secrets – Stack Slide

The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell reveals you how to successfully construct your own and make it into your alluring offer. You will discover how to offer your target market enormous worth and what you require to provide to persuade them to purchase from you.

When you have this in place, you can offer it by means of an online webinar. Webinars are most likely the best approach to sell your item because you can run several webinars per day, as frequently as you ‘d like.

And they do not necessarily need to be live events. You can in fact simply do a single discussion and have it sell for for months.

Russell has invested years doing live webinars so he could perfect the formula gradually. When he got it right, he had the ability to make consistent sales day in and day out, netting him countless dollars.

This is what he called the Perfect Webinar, and he enters into terrific information of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to successfully sell your services online via a webinar and how to put the pieces together from section two to attain this.

You’ll find out how to structure your webinar to take a possibility from a state of interest to the point where they are ready to fork over their cash for the value you are supplying them.

Regardless of the product, you can use this script to discuss how important your product is to your client (presuming it actually is valuable) and how to market it correctly throughout your webinar.

If you’ve been on any marketing related webinars just recently, you probably have already seen the Perfect Webinar in action. That’s due to the fact that it works and it’s pretty easy for even beginners to get.

Expert Secrets Pricing

You can discover the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can get the Kindle version for $8.69.

If you desire to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.

I really do suggest going through the main website to purchase the book. Since you’ll get to see straight among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll find out in the book.

Plus you’ll have the ability to acquire the Expert Secrets audiobook through the funnel also, if you prefer that medium instead.

Last Thoughts

I really enjoyed Expert Secrets. Expert Secrets gives you a chance to access affordable but high worth business guidance from somebody who has a successful online business.

While there is no direct earnings associated with the book, the author assures the understanding consisted of in the book will assist improve your web sales and marketing efforts, resulting in higher income.

By establishing a following of crazy fans, you’re guaranteeing that you can build a defensible moat around your organisation. You’re no longer at the mercy of other platforms like Facebook or Google.

Rather, you have individuals following every word you say, and purchasing when you desire them too.

Expert Secrets is a book worth buying. If you are aiming to enhance your online marketing skills, sales techniques or income, this book includes valuable wisdom.

It includes a 100% fulfillment guarantee, indicating you are not even on the hook if you aren’t happy with the purchase.

Grab your copy of Expert Secrets here.

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