If you’re in touch with the world of digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a genuine business marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty huge name for itself given that it started, ending up being one of the largest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a brief period of time.
There is no rejecting it’s popular, however does that mean it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s simply another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and lots of other bells and whistles. I’ll also offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the last verdict.
No matter whether you choose to utilize it or not, it’s an important player anybody in e-commerce and online marketing ought to recognize with. Prior to you jump in, what’s our ranking? I’ll put it at a strong 4 stars. With some downsides, it’s certainly great. Keep reading to discover why!
ClickFunnels Review High Points
Here’s a short list of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a good landing page builder, with a simple drag-and-drop editor
Simple and ample combinations that allow you to record emails and take payments right inside ClickFunnels
Developed with A/B testing capabilities
Easy to find out and use
Concentrated on generating its users more money
They offer a 2 week complimentary trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in just three years it’s been, in the words of Forbes, “quietly transforming the internet marketing market.” Here’s the essence of ClickFunnels: It makes it easier for companies and entrepreneurs to sell stuff online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s succeeded, not only from ClickFunnels, however other marketing adventures. He played around with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his website here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started out as a way to assist Brunson and his team create funnels more quickly for various endeavors, as developing funnels would normally take weeks. However, they soon realized their creation would work to others and had terrific possible as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to assist a site visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of actual components to put down the funnel, you have metaphorical components you call web traffic or site visitors.
That still doesn’t turn numerous of your visitors into clients. In a physical store, that’s like people strolling into your store but not knowing where the sales register is, so they leave the shop without purchasing anything. In a physical store, you can talk your clients into purchasing something.
In a digital shop, you may be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to interest your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and better until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is intended to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or a variety of third party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the very best features of ClickFunnels is its focus on generating income for the user. They make it extremely easy to make your account, installed your material, and start taking payments. Plus, it’s quite simple to select whatever up– it’ll most likely take you a couple hours to find out the majority of what you need, max.
Drag and Drop Builder
Their page builder is a quite important function, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is great too. All you have to do is replicate a page, make your changes, and choose the amounts of your traffic you want to see variation A or B.
Great choice of Integrations
I think ClickFunnels manages API integrations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll likewise discover a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s great to have things so centralized: I can build my landing pages, create forms and order forms, and set off emails all from one platform.
All of this actually does save you money and time, resources you ‘d otherwise need to invest in developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a great financial investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not best, however it does a fantastic task of packaging fantastic tools together and making them accessible. It arguably conserves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is in general strong, it has quite a few areas that need work.
A little disadvantage is the price. There are just two prices alternatives, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial downside, simply another financial investment in your organisation, and like I’ve said, you get a good package for it.
Uninspired Customer Service
Beyond that, consumer support is iffy at finest. In my experience, they’ve been great with basic concerns, but if you inquire more difficult things, particularly about more advanced features, they won’t be very practical.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their product but I take a minor issue with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to escape the buzz surrounding it. From a user experience point of view, it can get interfering.
This implies you’ll find yourself buying online courses, books, attending workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and many posts consists of people extoling just how much cash they made and flashing their sports cars. These numbers are real, the users offer an impression that they’re more focused on making fast cash rather than constructing great products and services. ClickFunnels has helped individuals do terrific things, but it’s likewise assisted proliferate fast abundant schemes, online courses, saturation of coaches and professionals, and other spammy internet online marketer stuff.
All of us know the creator is a marketing wizard, but so much of the product is connected to his brand name and his approach. As much as I value the landing page home builder, whatever around it appears like an extension of Brunson’s platform.
In some cases it’s tough to not get the sensation that ClickFunnels spends more resources on self-promotion than essential, particularly when some elements of their item (i.e., customer service) can still utilize some work.
While you have the capability to tailor thoroughly within ClickFunnels, lots of people use comparable styles. Considering the popularity of ClickFunnels, this has led to a big quantity of ClickFunnel-y looks drifting around.
Software Outages and Bugs
From time to time, ClickFunnels will go down or experience some mistakes. This truly does not take place typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a lot of money.
It’s likewise hard to know when your pages are working or not, unless you continuously check or wait until you hear from angry consumers. Barring uptime, I likewise handle some problems when I clone pages utilizing the HTML publishing alternative.
User experience modifications … a lot
The control panel modifications frequently, the flow of creating brand-new pages and funnels changes, a button will move around, rates choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a business service.
A criticism I’ve heard but do not quite concur with personally: it’s too easy, and too expensive for its simplicity. These criticisms tend to refer to diy techniques which can be less expensive upfront and yield more control over managing certain details. For less knowledgeable users who are generally looking for efficiency and an easy to use bundle of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. If you pay each year instead of regular monthly, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit hefty huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty good job. I personally consider it a great investment.
The main differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), sees (20,000), custom-made domains (3 ), and just a few of the complete list of functions.
Both plans have unlimited contacts, endless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack feature that lets you identify an item as a one-time payment product for your payment entrances); subscription plans (another Backpack function, but unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); endless funnels, pages, check outs, and customized domains; top priority support and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not worry, it is puzzling. This part I think ClickFunnels could truly clean up. We’ll go into more information in the following section of this ClickFunnels evaluation.
To sum up the distinctions, StartUp basically carries the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the full set of ClickFunnels functions. You can see the complete authorities list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features general? I think they’re strong and you get everything you require. They’re largely user-friendly and give you an excellent amount of control. The design template editor and integration management system are fine examples of this and are extremely important functions, so I’ll be giving them separate areas.
A/B split screening is a smaller sized feature, however certainly a significant one.
If you replicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates really smoothly. It’s a terrific function and extremely easy to use.
I likewise think ClickFunnels is total flexible and straightforward for other settings, like your account details or combinations. Maybe extremely tech literate people would discover them limiting (a typical style among some criticisms), however as the service is supposed to be easy to use, I believed the standard functions were pretty good.
There are several types of offered pre-made funnels, oriented to various kinds of services, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what lots of would call an e-mail auto-responder or just an auto-responder, however it’s a little more complex. The primary objective of Follow-Up Funnels is smart analytics that result in smart auto-responding, but the auto-responding involves general delivery as well as email, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
Are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided e-mail auto-responder to me, but possibly I’m just cynical. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to devote unique attention to it. I think a big part of why I gave ClickFunnels a high ranking has to do with it being a really strong landing page home builder. ClickFunnels ranges itself from page building software and advertises its funnel method, however truth be told, I use it primarily for this landing page home builder.
Anyhow, there is quite a selection of design templates with excellent styles, though as you might expect, just the templates produced by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too tough.
You can likewise conserve specific templates and make individual page templates, and it’s pretty simple to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be working with a drag and drop builder. It’s a little bit more complex than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with four main parts: areas, rows, columns, and components. Think about these parts as fitting within each other (this short article has a handy diagram). Generally: rows, columns, and aspects go within areas. You can have multiple sections per page. Rows and columns go inside sections, but columns specifically enter into rows. This way you can have a row with one column, or approximately 4. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s quite easy to master. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s an area, however if I was hovering over an element, it would be orange.
A small criticism I’ve heard (however don’t have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally don’t think this is a big issue and the builder offers you enough control without sacrificing ease of use, but it might be worth a reference.
Overall, I like the page home builder a lot. It makes creating your landing page very simple, and it serves ClickFunnels’ goal: to make it easier for you to make money online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few various types of combinations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has numerous significant partners you can add to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll come up. It’s quite self-explanatory, simply click the one you want and add it.
The procedure for handling integrations is likewise uncomplicated, though you might have to inspect your third party software application’s documents to discover exactly what ClickFunnels needs. In general, you’ll discover the procedure quite easy. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have a really easy method of including and handling integrations.
Related to integrations are payment entrances. Payment entrances get integrated and on other software application platforms are just called combinations, but on ClickFunnels they get an area separate from integrations. They may likewise be known to ClickFunnels as billing integrations. Payment entrances are likewise what they sound like: they’re the combinations that allow your clients to pay for your things. Your shop won’t really be much of a store unless you’re utilizing a payment entrance.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these combinations typically run efficiently and you don’t need to worry much about them.
Alleviate of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t waste any more time with ‘tech people!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels provides is offering tools that enable the less skilled to save time and money. That holding true, examining ease of use is quite important.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I imply new to the world of e-commerce and marketing– but the learning curve is far from impossible. For the majority of people, I would state the knowing curve would be just a couple hours max. If you’re actually behind, get Russell Brunson’s books mentioned earlier in the review.
Anyway, ClickFunnels is certainly simpler than producing funnels on your own. They have a fair quantity of documentation, and it might not be perfect, however it appears to me like the majority of concerns need to be covered, and you can constantly get in touch with a client service representative if it concerns it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the real funnels– are fairly simple to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from picking templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will require a bit of understanding, however it’s nowhere near the amount of understanding you would need to in fact code the funnels– it’s things you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly basic, however it is overall structured with an instinctive user-interface. They do tend to change things frequently, but it probably won’t suffice to significantly hamper you.
We provide it a 4 out of 5 in ease of use. It combines option and customizability with convenience, and while I would recommend all possible users get in with some standard technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some services more than others.
Professional, speakers, coaches, professional service suppliers, people solely in e-commerce or network marketing, and even those using B2B services would most likely be most fit for ClickFunnels. ClickFunnels in basic does well with those providing more imaginative products or independent endeavors.
Obviously, you can always start from a blank funnel, and I do not believe you must choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, alright with the price tag, and you need to make your traffic work for you better, I question you ‘d be wasting your cash or time with ClickFunnels. I would especially advise it to anyone who wants to keep a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer support is an area that consists of some subtleties. Their docs page has a series of categories, each with their own short articles.
As for the direct customer service, they have a chat function inside the control panel after you log in, however I’m not too pleased with it. They’ve generally been valuable for simple questions and standard troubleshooting … but when I’ve had advanced questions, I’ve discovered them quite unhelpful. With one specific HTML publishing question, they took 3 months to return to me. By then, I determined a workaround. Most users will not need that sort of assistance and to be sincere, most SaaS business do not supply that level of assistance. I provide ClickFunnels kudos for trying.
Additionally, I’ve discovered a consistency among reviews explaining bad experiences with customer service. Especially, in circumstances when features have not worked as guaranteed or when there were unusual site malfunctions, customer care representatives were supposedly either unresponsive or unhelpful. One notorious reviewer in particular states how, due to site mistake, some of his consumers were locked out and how other non-paying visitors got to members-only material. When he got in touch with customer care, he found they were apathetic and unhelpful. It might be a weird, improbable circumstance, but it highlights the point.
Overall Support Rating
I would not state ClickFunnels fails in client assistance– I think the group mostly understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have actually put sufficient resources into their assistance to make it decent. Maybe most users, myself consisted of, would not say ClickFunnels has remarkable client support, however it primarily meets a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think most people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
Nevertheless, there’s a reason why Leadpages is a lot less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You do not require a separate web host or a different email marketing or a different shopping cart service. Remember from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is pretty economical in its own right.
I do think Leadpages is a remarkable choice in some situations. If you want to crank out landing pages quickly, without much personalization, LeadPages is great.
So, which should you select?
Choose ClickFunnels if you wish to create a series of reliable, conversion enhanced funnel pages without discovering HTML.
Go with Leadpages if you’re looking for a budget marketing option that does the job. Develop stunning sales pages without understanding a lick of code.
Opt for ClickFunnels if you do not wish to patch together a gazillion different systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, since it’s very lengthy to run backward and forward in between programs, trying to make them speak to each other.
Opt for Leadpages if you just require to produce a basic one-step landing page.
Choose ClickFunnels if you wish to produce a real funnel with multiple pages, together with the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both use various things or rather different amounts of things.
Builderall takes the method of offering as lots of digital marketing services as possible. For example, you can do anything from developing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They provide a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can help you choose which software would be better fit to your company.
One factor Builderall is terrific is it permits you to keep top of a large proportion of your digital marketing technique … all in one place. You can develop marketing funnels, produce blog sites, design and automate your email marketing and even produce apps.
As well as enabling you to create auto-responses for your email campaigns, it uses Facebook integration. You can, therefore, continue top of your social media leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall provides an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be beneficial as all their money currently goes towards the program. This is different from more recognized business, who can invest the majority of their money into marketing. As Builderall is fairly brand-new, so is its neighborhood. If you are severe about joining you have a great possibility of ending up being a successful member of their program.
Clickfunnels do not need an extra fee to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Total though, Builderall’s prices are really reasonable. You basically receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you must go for. If you are a little independent organisation with a limited spending plan and time to spare to wrap your head around Builderall, then go for that one.
If you are a recognized or growing company looking to expand legally … Clickfunnels is the one for you. There should be a great reason why all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The reality that Builderall offers such a large quantity of features implies they spread themselves thin.
Clickfunnels concentrate on a number of elements and make sure they are provided at a high requirement. If marketing funnels are your focus, it goes without stating that you ought to go for the software application with the funnel function being the primary focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your business will all determine the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a legitimate competitor in the marketing software space and worth trying.
Yeah, there are a few drawbacks: If you require a more hands-on service to your marketing needs with higher customization abilities, you might want to check out third party options you can loop. If you are opting for ClickFunnels after all, you may find yourself unlucky and wind up dealing with unhelpful customer support representatives, or some glitches in the software. You might likewise be frustrated by their self-promotion.
However you know what? Considering whatever, I do not think any of these surpass the solid landing page builder, not to mention other positives such as the brief knowing curve, strong integrations, and great design templates.
All-in-all, ClickFunnels is successful in its core goal– to make it much easier for you to funnel traffic and reach greater conversion rates. Even unfavorable ClickFunnels evaluations acknowledge it can be quite useful for less internet-exposed entrepreneurs. I’m pretty sure that for the vast majority of potential users, the page builder uses adequate option. If you’re looking firstly for an easy but solid sales option or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.