The Dotcom Secrets – Book Review

If you’ve been searching for a book to read that will take your marketing skills to the next level, then keep reading this.

I just recently completed reading DotCom Secrets by Russell Brunson. It was my second time reading the book and I discovered, a lot more, reading it the 2nd time around.

It’s one of those books that you have to check out multiple times to completely comprehend it. And even then, it’s still inadequate.

Brunson stated in the introduction of the book that his objective was to keep the book evergreen for years and years to come.

By evergreen, he wishes to keep the book relevant. Even with marketing techniques constantly altering, this book will remain incredibly useful in marketing no matter the year (maybe not the year 2700, but you never ever know).

What is in the book?

In the book, there are 5 various areas.

Section One; Ladders and Funnels

In this area, Brunson discusses value ladders and funnels.

The value ladder is what you’re offering to your customers. So to use the example in the book, the value ladder for a dental professional would look something like this:

  • Teeth cleansing
  • Whitening
  • Retainer
  • Cosmetic

Those 4 steps in this specific worth ladder are examples of what a dental expert can use.

The consumer comes in for a routine tooth cleaning. And then after the lightening, he up-sells the retainer by saying that you could benefit from the usage of a retainer.

Each step up the ladder, the price goes up and up.

Consider your company and see what you can include in your value ladder.


In the other parts of this section, Russell informs you how to best tackle beginning your sales funnel( s).

A funnel moves people through the sales procedure. The objective is to have them go into the funnel and convert as many of them as possible and have them return for more.

Prior to all of that, you first have to figure out who your dream consumers are. Russell made it quite clear in the book that without this understanding, you will not be successful in running effective funnels.

I’m not going to try and spoil excessive for you, but the tail end of section one is “the 3 kinds of traffic”.

The 3 types of traffic are 1.
Brunson enters into fantastic information on the 3 types of traffic so I suggest you have a look at the book for yourself (click on this link for the DotCom Secrets).

Area Two; Your Communication/ Follow-up Funnel

In this area, Brunson goes over the appealing character and what it implies for your funnels (if you don’t have an attractive character, then your funnels will not succeed).

The attractive character is somebody customers can relate too (i.e someone who remained in a similar position as the customer, or an influencer of sorts).

Brunson also goes over the proper emails you require to send out to your consumers after they have registered for your email list. He even offers you scripts!

Prior to he liquidates the chapter, he offers you his “everyday Seinfeld sequence” for emails. Who does not like Seinfeld?? This chapter was pure gold, so again, I suggest you pick up a copy of the book to learn more!

Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This area is everything about funnels. How to produce them, how to handle them, how to utilize them in the very best possible way so you can see the best results.

He talks about the various kinds of funnels and the proper method to use each of those, where to position them, and he speaks about the building blocks of a funnel which was actually cool to see.

I was surprised by just just how much information he distributed in this section. He could’ve held back a bit, however he went full throttle in providing detail.

Area Four; Funnels and Scripts.

In this section, Brunson talks about the different kinds of offers you can do for your funnels.
Do you understand what else he does in this area? He gives more email scripts!

The scripts he gives work for the different types of funnels you run. ; there is a chapter in this section titled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.

He goes into greater information about the different types of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).

Section Five; Clickfunnels.

In the last area, he shows you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is merely a site where you can choose design templates for a funnel and edit it to your preference.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is an extensive refresher course in online marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience helping countless other individuals construct effective companies.

If you’ve invested any amount of time worldwide of web marketing, then you’ve probably heard of Russell before. He’s authored a few books currently and has actually built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.

If you want to succeed selling online, you need to definitely take a look at ClickFunnels. They make it easy to attempt prior to you purchase with a 14 day complimentary trial.

Brunson is the real offer, and so is DotCom Secrets. It’s complete of real, actionable steps for building and growing any business online. No tricks, no fluff.

It’s important to comprehend that although I’m qualifying online marketing as if it’s something different entirely than plain old traditional marketing, it’s not. You may see internet marketing and believe “that’s for those internet guru guys who offer courses and stuff. I have a traditional service organisation, so that’s not for me” and totally disregard what I’m about to say.

That’s when I would yell “WRONG”!

Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.

I say this since we’re getting to the point where we do not even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s just shopping and commerce.

It’s simply the way customer behavior is heading. Even for organisations that have a physical presence, a lot of customers will have their very first interaction with the business online long prior to they ever show up in person.

Here are the facts: year after year, more individuals are spending more of their cash online. Check this out from Business Insider (emphasis mine):.

The variety of online buyers has actually grown by almost 20 million from 2015 to 2016. And these 224 million shoppers are spending more, as the overall quantity invested online grew from $61 billion in the very first quarter of 2015 to $68 billion in Q1 2016. Finally, these customers are negotiating more often, as the variety of online transactions has actually risen by 115 million from 2015 to 2016.

Is it really all that unexpected? I’m not that shocked. You can purchase anything online at this point, even a better half (they don’t ship by means of Prime, however, so it’s not worth it to wait for more than 2 days).

Realize that you need to understand how to reach and offer to people online? Excellent.

Continue reading.

Surpass the book. Make the most of nearly 50 pages of notes that serve as the ideal companion to DotCom Secrets.

Why DotCom Secrets?

Provided the previously mentioned truths about customer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has actually ended up being necessary.

Business that wish to make it through, grow, and thrive now and into the future should for that reason understand how to reach and offer to people online.

It’s that basic.

Just because the sale occurs in digital space, or at least partially in digital space, doesn’t suggest you need to rethink whatever you understand about sales and selling. A lot of the attempted and true sales concepts that have actually been utilized because businesses initially existed are still being utilized effectively, however they are being integrated and hybridized to optimum result for the digital frontier.

From crossover sales to offering online one-for-one, there are several special tools, techniques, and methods particular to the online landscape that build on fundamental sales ideas.

This mix of the old and the new is at the foundation of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s (dare I state work of art?) DotCom Secrets.

If you wish to succeed online, you need to understand what these strategies are and how to use them.

Russell Brunson didn’t develop the majority of the strategies and methods in the book, nor does he claim to. You can find educational items that likewise lay out much of the topics he presents in DotCom Secrets.

None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic method.

In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while likewise ensuring the reader never forgets the big picture: rapid organisation growth.

Not only does he break down how present organisations successfully market and sell their products online, he offers a step-by-step plan for you to duplicate it within your own service. It has actually been my experience that this is the area where many similar guides most importantly fall short. They focus on theory and fail on actionable information.

In short, if you want to discover how to sell online– be it physical items, digital products, coaching, or in-person services– you merely HAVE to read this book.


Brunson begins with the structure of showing you how to find out who your consumers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. Once you’ve got their attention you can build your deals, and BAM– you’ll be swimming in cash within 12 hours …

Okay, so it’s not that basic.

Let me be clear: this book is not a guide to getting rich quick, making a quick dollar, or utilizing some loophole to rank on Google or Amazon.

The strength of this book is that the material is evergreen, meaning it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying vehicles and jetpacks, there is no changing the psychology of why people buy.

That hardwiring will be with us permanently, which implies that the tools you use to perform the methods in the book might alter, however the methods will stay the exact same. The staying power that the Secret Formula has is a testament to Brunson’s ability to boil the series of tools, methods, and methods down to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of precisely how the Secret Formula works, the bulk of DotCom Secrets goes over the creation and deployment of various types of sales funnels online.

What precisely are sales funnels?

Sales funnels are the sequence of interactions a consumer has with a business online during the purchase procedure. It’s the literal pages they go to in the past, during, and after they buy something.

You might feel frightened at first, considering constructing sales funnels.

You can quash any concerns or worries you have relating to the technical aspects of building sales funnels, or any webpages online for that matter, as soon as you pick up this book.

Brunson does not desire you to get hung up on this when you’re dealing with your technique.

This is NOT where business owners and business owners require to be investing their time. Everything discussed in the book can be created easily, with no previous technical or coding understanding, utilizing the drag-and-drop page home builder in ClickFunnels.

ClickFunnels was produced by Russell Brunson so that business owners like you and I can focus on the important things that drive our company forward– not on the technical elements. My group and I utilize ClickFunnels and we love it.

DotCom Secrets teaches and preaches the efficiency of a well-built sales funnels, but if you believe you belong in the sophisticated placement class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.

Whether you use a streamlined service depends on you, however the concepts that drive the success of sales funnels are true throughout any number of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they work in a huge method. It doesn’t matter if you use ready-made-software or if you do the work yourself.

When you have your own site and platform for selling things online (as you definitely must), then by using sales funnels, as well as the ideas in DotCom Secrets, you’ll be able to control this entire process. It it likewise essential to keep in mind that sales funnels aren’t just for selling products.

In Secrets, Brunson keeps this adaptability well within the book’s scope and always in focus. He lays out several strategies for constructing sales funnels for any kind of services or product.

It all starts with the Secret Formula (which isn’t that secret really). By utilizing pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure business into a 7- or 8-figure business– with no upward limit for potential future development.

At the threat of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical initially that it might be yet another pump and dispose details product.

Not the case in the least.

The beauty of Brunson’s explanation is that he concentrates on the psychological aspects at play that are impacting the decision-making of a client. By doing things such as constructing trust, easing worries, and removing danger, DotCom Tricks details how you can not just increase the earnings capacity of a single customer, however you can also build a long-lasting fan of your company.

In this way, sales funnels are truly no various than the standard selling procedure old school salesmen have actually been sharpening for years. Sales funnels merely adapt sales letters, sales calls, and knocking on doors to the digital space and enhance the purchasing experience for your clients and optimize your earnings.

… Should I Read It?

If you’ve been interested enough to read this far, then this book is for you.

If you presently are or will in the future be offering things and discovering clients/customers from the web (i.e., virtually all organisations), then the response is a dedicated YES. Yes, this book is for you. If you check out nothing else prior to you begin selling online, read this book.

Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Tricks either.

He likewise provides links to totally free digital resources that help readers internalize and act upon the concepts provided in the book. Packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has actually become a (dog-eared) staple of the small library of service books I keep on a shelf next to my desk.

Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be offering this book away totally free permanently, so make certain you declare your copy prior to they are all gone– or before he starts charging what this book is truly worth.

It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and highlight essential passages.

You need to see my copy. Every page is bright yellow and there’s a pile of dead highlighters next to my desk. I have actually been called a highlighter junkie before though, so that’s simply me.

The Bottom Line.

The bottom line is that I enjoy DotCom Secrets. It is all information and no frills. The composing style is concise and structured and the accompanying graphics are super easy to understand and are “crafted for immediate recall.”.

Those are Brunson’s words, not mine, however he struck the nail on the head.

I understand it looks like I have actually been gushing about this title and yes, I may have a man crush on Russell Brunson, but for me this book has been a valuable tool. Marketing and sales in digital spaces can seem so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such an useful method really stands out from the crowd.

It’s full of actual, actionable steps for structure and growing any company online. And these 224 million buyers are spending more, as the overall quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how current services successfully market and sell their items online, he offers a step-by-step plan for you to replicate it within your own organisation. Brunson starts with the structure of showing you how to figure out who your clients are, where they are online, how to discover them, and how to get their attention. If you check out nothing else before you start offering online, read this book.

Next Steps

Get Dotcom Secrets for FREE Here.

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