If you’ve been trying to find a book to read that will take your marketing skills to the next level, then keep reading this.
I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time reading the book and I found out, much more, reading it the 2nd time around.
It’s one of those books that you have to read multiple times to fully understand it. And even then, it’s still insufficient.
Brunson said in the intro of the book that his objective was to keep the book evergreen for years and years to come.
By evergreen, he wants to keep the book pertinent. Even with marketing methods constantly altering, this book will stay exceptionally useful in marketing no matter the year (possibly not the year 2700, but you never understand).
What’s in the book?
In the book, there are 5 various areas.
Area One; Ladders and Funnels
In this section, Brunson speaks about worth ladders and funnels.
The worth ladder is what you’re selling to your customers. So to utilize the example in the book, the value ladder for a dental expert would look something like this:
- Teeth cleansing
Those 4 steps in this specific worth ladder are examples of what a dental professional can provide.
The customer comes in for a routine tooth cleansing. The dental practitioner says that your teeth could be lightened a little bit. So he then up-sells you on teeth whitening. And then after the lightening, he up-sells the retainer by stating that you could take advantage of the use of a retainer. And lastly, the dental practitioner states that you can take advantage of cosmetic dentistry.
Each step up the ladder, the price increases and up.
Think of your company and see what you can consist of in your value ladder.
In the other parts of this section, Russell informs you how to best go about beginning your sales funnel( s).
A funnel moves individuals through the sales process. The goal is to have them go into the funnel and transform as many of them as possible and have them return for more.
However prior to all of that, you first have to determine who your dream consumers are. Russell made it pretty clear in the book that without this understanding, you will not succeed in running successful funnels.
I’m not going to attempt and spoil excessive for you, however the last part of section one is “the three kinds of traffic”.
The 3 kinds of traffic are 1. traffic you manage 2. traffic you don’t manage 3. traffic you own.
Brunson enters into great detail on the 3 types of traffic so I recommend you check out the book for yourself (click here for the DotCom Secrets).
Section Two; Your Communication/ Follow-up Funnel
In this area, Brunson talks about the appealing character and what it indicates for your funnels (if you do not have an attractive character, then your funnels won’t achieve success).
The appealing character is someone customers can relate too (i.e someone who remained in a comparable position as the customer, or an influencer of sorts).
Brunson likewise goes over the proper e-mails you require to send out to your consumers after they have signed up for your e-mail list. He even offers you scripts!
Prior to he liquidates the chapter, he provides you his “day-to-day Seinfeld series” for emails. Who does not enjoy Seinfeld?? This chapter was pure gold, so again, I recommend you pick up a copy of the book to find out more!
Area Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).
This section is all about funnels. How to create them, how to manage them, how to utilize them in the best possible method so you can see the very best outcomes.
He discusses the different kinds of funnels and the proper way to utilize each of those, where to place them, and he talks about the foundation of a funnel which was really cool to see.
I was shocked by just how much information he handed out in this section. He could’ve kept back a little bit, however he went full throttle in offering detail.
Section Four; Funnels and Scripts.
In this section, Brunson talks about the various kinds of deals you can do for your funnels.
Do you understand what else he performs in this section? He offers more e-mail scripts!
The scripts he gives work for the different kinds of funnels you run. ; there is a chapter in this area entitled “The Perfect Webinar” and in that chapter, he offers you email scripts that work well for webinars that you are hosting.
He goes into greater detail about the various types of funnels (i.e frontend funnel, middle and value ladder funnel, and backend funnels).
Section Five; Clickfunnels.
In the last section, he reveals you the power of Clickfunnels. For those of you who don’t understand what Clickfunnels is, it is simply a site where you can decide on templates for a funnel and modify it to your preference.
DotCom Secrets is a detailed refresher course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and his experience assisting thousands of other people develop effective companies.
If you’ve invested any quantity of time on the planet of web marketing, then you’ve probably heard of Russell before. He’s authored a few books currently and has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to achieve success selling online, you need to certainly have a look at ClickFunnels. They make it easy to try before you buy with a 14 day complimentary trial.
Brunson is the genuine deal, therefore is DotCom Secrets. It’s full of actual, actionable steps for building and growing any business online. No tricks, no fluff.
It’s important to comprehend that despite the fact that I’m qualifying internet marketing as if it’s something various totally than plain old conventional marketing, it’s not. You may see web marketing and think “that’s for those internet expert people who sell courses and things. I have a physical service company, so that’s not for me” and entirely overlook what I’m about to state.
That’s when I would shout “WRONG”!
Call it what you desire– digital marketing, internet marketing, e-marketing– it’s all MARKETING.
I say this because we’re specifying where we don’t even need to certify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.
It’s just the way customer behavior is heading. Even for businesses that have a physical presence, many consumers will have their first interaction with the business online long before they ever appear face to face.
Here are the realities: every year, more individuals are investing more of their cash online. Check this out from Business Insider (emphasis mine):.
The number of online consumers has grown by nearly 20 million from 2015 to 2016. And these 224 million buyers are spending more, as the overall quantity spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These consumers are negotiating more regularly, as the number of online deals has actually increased by 115 million from 2015 to 2016.
Is it truly all that unexpected? I’m not that surprised. You can purchase anything online at this moment, even a better half (they don’t ship through Prime, however, so it’s not worth it to wait on more than 2 days).
Recognize that you need to know how to reach and offer to individuals online? Great.
Go beyond the book. Make the most of almost 50 pages of notes that work as the perfect companion to DotCom Secrets.
Why DotCom Secrets?
Provided the previously mentioned realities about customer habits and the basic direction of marketing and commerce, understanding and mastering selling in the digital area has become vital.
Companies that want to survive, grow, and thrive now and into the future needs to for that reason understand how to reach and sell to people online.
It’s that simple.
Just because the sale occurs in digital space, or at least partly in digital space, does not suggest you need to rethink everything you learn about sales and selling. A number of the attempted and real sales principles that have been utilized given that companies initially existed are still being utilized efficiently, but they are being combined and hybridized to optimal effect for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of distinct tools, techniques, and strategies specific to the online landscape that build on basic sales ideas.
This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say work of art?) DotCom Secrets.
If you wish to succeed online, you have to know what these techniques are and how to utilize them.
Russell Brunson didn’t invent most of the strategies and strategies in the book, nor does he claim to. You can find informational products that similarly outline much of the subjects he presents in DotCom Secrets.
None of these other products, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In a lot of cases they likewise do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online company, while also making sure the reader never loses sight of the big picture: rapid company growth.
Not only does he break down how existing organisations effectively market and sell their products online, he provides a step-by-step plan for you to duplicate it within your own service. It has actually been my experience that this is the area where lots of similar guides most importantly fail. They concentrate on theory and fail on actionable information.
Simply put, if you want to learn how to offer online– be it physical items, digital products, coaching, or in-person services– you simply HAVE to read this book.
THE SECRET FORMULA.
Brunson starts with the foundation of showing you how to determine who your customers are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can build your offers, and BAM– you’ll be swimming in money within 12 hours …
Okay, so it’s not that basic.
Let me be clear: this book is not a guide to getting rich fast, making a quick buck, or utilizing some loophole to rank on Google or Amazon.
The strength of this book is that the material is evergreen, suggesting it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying automobiles and jetpacks, there is no changing the psychology of why people purchase.
That hardwiring will be with us forever, which implies that the tools you utilize to carry out the techniques in the book may change, but the techniques will remain the same. The remaining power that the Secret Formula has is a testament to Brunson’s capability to boil the variety of tools, strategies, and methods to bite-sized and highly-actionable pieces.
What Are Sales Funnels?
After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the creation and implementation of different types of sales funnels online.
But just what are sales funnels?
Sales funnels are the sequence of interactions a client has with a business online during the purchase procedure. It’s the literal pages they check out before, during, and after they purchase something.
You might feel intimidated in the beginning, thinking of constructing sales funnels.
You can quash any concerns or worries you have concerning the technical elements of structure sales funnels, or any webpages online for that matter, as quickly as you get this book.
Brunson does not want you to get hung up on this when you’re working on your strategy.
This is NOT where company owner and entrepreneurs require to be investing their time. Everything gone over in the book can be created easily, without any prior technical or coding knowledge, using the drag-and-drop page builder in ClickFunnels.
ClickFunnels was developed by Russell Brunson so that business owners like you and I can concentrate on the things that drive our business forward– not on the technical aspects. My team and I utilize ClickFunnels and we enjoy it.
DotCom Secrets teaches and preaches the effectiveness of a well-built sales funnels, but if you believe you belong in the advanced positioning class you can skip right to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.
Whether you use a simplified solution depends on you, but the concepts that drive the success of sales funnels hold true throughout any number of platforms. If you have the coding chops, all the more power to you.
Sales funnels work and they work in a huge way. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.
When you have your own website and platform for selling things online (as you absolutely should), then by utilizing sales funnels, as well as the concepts in DotCom Secrets, you’ll be able to manage this whole procedure. It it also important to bear in mind that sales funnels aren’t just for offering items.
In Secrets, Brunson keeps this versatility well within the book’s scope and constantly in focus. He sets out a number of strategies for developing sales funnels for any type of services or product.
All of it starts with the Secret Formula (which isn’t that secret actually). By using pre-frames, upsells, downsells, and more, Brunson discusses how sales funnels can turn a 5- or 6-figure company into a 7- or 8-figure service– without any upward border for prospective future development.
At the danger of seeming like a broken record, this book isn’t about a get rich fast scheme. And I was skeptical in the beginning that it might be yet another pump and dispose info item.
Not the case in the least.
The appeal of Brunson’s explanation is that he concentrates on the psychological elements at play that are affecting the decision-making of a consumer. By doing things such as building trust, easing worries, and getting rid of risk, DotCom Tricks information how you can not just increase the revenue capacity of a single customer, however you can also construct a lifelong fan of your company.
In this way, sales funnels are truly no different than the traditional selling process old-fashioned salespeople have been honing for years. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and enhance the buying experience for your customers and optimize your revenue.
… Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be selling things and finding clients/customers from the internet (i.e., virtually all businesses), then the answer is a dedicated YES. Yes, this book is for you. If you check out absolutely nothing else before you begin selling online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He likewise supplies links to totally free digital resources that help readers internalize and act upon the concepts provided in the book. Loaded with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has become a (dog-eared) staple of the small library of business books I keep a shelf next to my desk.
Best of all, you can get a complimentary copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be providing this book away totally free permanently, so ensure you declare your copy prior to they are all gone– or prior to he starts charging what this book is actually worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and emphasize crucial passages.
You ought to see my copy. Every page is brilliant yellow and there’s a stack of dead highlighters next to my desk. I have actually been called a highlighter addict prior to however, so that’s just me.
The bottom line is that I like DotCom Secrets. It is all info and no frills. The composing design is succinct and structured and the accompanying graphics are super easy to understand and are “crafted for instant recall.”.
Those are Brunson’s words, not mine, however he hit the nail on the head.
I know it seems like I have actually been gushing about this title and yes, I might have a man crush on Russell Brunson, but for me this book has been an important tool. Marketing and sales in digital areas can seem so frustrating. There are a lot of moving pieces and variables that a book like DotCom Secrets that understands the madness in such a practical method really sticks out from the crowd.
It’s complete of actual, actionable steps for building and growing any business online. And these 224 million buyers are spending more, as the total quantity invested online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not only does he break down how existing organisations successfully market and sell their products online, he offers a detailed plan for you to duplicate it within your own service. Brunson starts with the foundation of revealing you how to figure out who your customers are, where they are online, how to find them, and how to get their attention. If you read nothing else prior to you start selling online, read this book.
Check out Dotcom Secrets for FREE Here.