In DotCom Secrets, you learned what sales funnels are, and how they can assist you sell your products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
However if you have actually finished reading one of my favorite books, then you must follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of developing a loyal following of fans who will purchase your products.
Inside, you’ll discover a thorough guide on how to become an expert in your specific niche and constructing a people of loyal fans, who resonate with your message and buy your products.
Sounds fascinating, ideal?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a need to read book for any marketer and entrepreneur.
Here is what I’m going to be going over in my Expert Secrets review.
- What is Expert Secrets?
- A look inside Expert Secrets
- Expert Secrets Pricing
- Final Thoughts
If you’re currently prepared to acquire Expert Secrets you can get it for Free through this link.
What is Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best offering DotCom Secrets book.
It was published in 2017 and can be found in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different sections, with a total of 22 expert secrets. The very first four sections of the book set its foundation. Here is an in depth evaluation of each of the 4 sections in our Expert Secrets Review.
In Russell’s trademark design, you’ll get lots of examples and stories where he shows how he created his own devoted following that turned ClickFunnels into a $100 million service.
At the time of this post, Expert Secrets has 4.5 stars and 168 customer evaluations on Amazon.
The book is focused on people trying to run 2 types of organisations. The first, is someone who wants to sell info products straight. This could be selling an ebook, a course, training or consulting.
The 2nd type is someone who wants to take advantage of info items to grow their own service. This is what Russell did to grow ClickFunnel’s into a $100 million a year service.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The beginning of the book is all about learning how to create your mass movement.
Russell found that all mass motions have 3 things in common.
Brunson also teaches you how to find your target audience, and identifying those individuals who will respond best to your items. He likewise gives you ideas on how to write an excellent marketing message tailored specifically for your target audience.
Each concentrated on a future based cause that was larger than themselves. Here Russell teaches you how to show individuals your new opportunity and get them to believe in your cause. He teaches how you can create true fans for yourself and your brand name.
They each used their audience a brand-new chance. Brunson teaches you how to present your brand-new opportunity to your target audience and how to convince them to select your organisation or brand.
To end up being a leader (or expert), you initially need to find out what market you want to serve.
The 3 core markets to select from are wealth, health and relationships. But under these three core markets are numerous submarkets. For instance, under wealth subjects that intrigue me include internet marketing, stock exchange investing and bitcoin.
What Russell highlights though is that these submarkets are still too broad. There is a lot competitors and it will be hard for you to stick out.
So you need to drill down another level into particular more niches.
If you were in the online marketing niche, you may choose to become an expert in writing daily e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which provides you a chance to find your own unique area to grow.
As soon as you’ve chosen your niche, you can then proceed to developing your Attractive Character.
Expert Secrets Attractive Character Russell goes into what it takes to develop a personality that people wish to follow and become like you. He reveals you how not to be uninteresting and how to be persuasive. This is how you will start developing the first of your real fans.v
As soon as that’s in place, it makes developing your motion a lot simpler because you can produce your material and funnels based around it.
By the end of this area, you’ll know exactly who you wish to deal with, how to reach them, and what you need to do to provide the results they desire.
Area 2: Creating Beliefs
This section concentrates on how to find out how to understand the minds of your followers to turn them into consumers.
Russell starts off this area concentrating on your “One Thing” aka “The Domino”. It’s the something you require to get somebody to think that will tear down all of their objections. This secret shows you the most crucial thing you require to convince your target market to purchase from you.
When you figure out your “one thing” the way he describes it, it will change the method you work.
Next, in order to better get in touch with your audience, Russell discusses developing your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the psychological experience that got you delighted about the opportunity you are showing them.
And if you tell this story about how you got your own “aha” moment, and structure it in the manner in which Russell explains, then your audience will have the same epiphany themselves about whatever you are talking about.
This will get them thrilled to read more about it by themselves, and most notably, get them delighted to buy.
You will find out how to persuade people to buy from you, through feelings and storytelling. Russell will also teach his secrets to get consumers to understand you and your brand name.
I love this part of the book, since this is where Russell teaches you the structure to ending up being a better storyteller.
You’ll find out about the “kinda like” bridge to assist you simplify more complicated ideas and how to get people to “feel” when listening to your stories.
Next you’ll find out about a story framework called The Hero’s 2 Journeys and it’s a formula that movies have been following for years.How to construct your personal brand name and story individuals can quickly connect to. You will learn how to achieve it through storytelling.
It’s a tested structure you can use for any story you wish to inform.
Russell has simplified the entire procedure into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.
What’s great is that you just respond to the 8 concerns that he has come up with, and it will essentially compose the story for you itself.
Russell teaches you how to break your customer’s false beliefs and change them with new beliefs by means of your epiphany bridge. Russell introduces you to the 3 main beliefs you need to break in order to make sales. He teaches you how to achieve it through your epiphany script.
Section 3: The Stack: Selling with Authenticity
The next section of the book is everything about taking what you learned in the very first two areas and converting that into sales.
The main idea that Russell discuss here is the Stack Slide which assists you increase the total worth of your item.
Expert Secrets – Stack Slide
The Stack Slide is essential to your marketing, particularly when used on a sales page or inside a webinar. Russell reveals you how to efficiently construct your own and make it into your tempting deal. You will discover how to offer your target audience huge worth and what you need to present to persuade them to purchase from you.
When you have this in place, you can sell it via an online webinar. Webinars are most likely the very best technique to offer your product due to the fact that you can run several webinars each day, as often as you ‘d like.
And they do not always need to be live events. You can actually simply do a single discussion and have it cost for months.
Russell has actually invested years doing live webinars so he might perfect the formula with time. As soon as he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.
This is what he called the Perfect Webinar, and he goes into great information of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to effectively sell your services online by means of a webinar and how to put the pieces together from area two to attain this.
You’ll discover how to structure your webinar to take a possibility from a state of interest to the point where they are ready to hand over their cash for the value you are offering them.
No matter the item, you can use this script to describe how valuable your item is to your consumer (presuming it in fact is valuable) and how to market it properly throughout your webinar.
If you’ve been on any marketing related webinars just recently, you probably have currently seen the Perfect Webinar in action. That’s since it works and it’s pretty easy for even beginners to pick up.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon costing $13.56. Or you can grab the Kindle variation for $8.69.
Nevertheless, if you want to get a quite big discount, Russell is distributing Expert Secrets totally free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do suggest going through the primary site to buy the book. Since you’ll get to see directly one of the most effective sales funnels out there, and experience a few of the lessons first hand that you’ll find out in the book.
Plus you’ll have the ability to acquire the Expert Secrets audiobook through the funnel too, if you choose that medium rather.
I completely enjoyed Expert Secrets. Expert Secrets provides you an opportunity to access economical but high worth business suggestions from somebody who has a successful online service.
While there is no direct income connected with the book, the author assures the understanding consisted of in the book will assist improve your internet sales and marketing efforts, resulting in higher earnings.
By developing a following of insane fans, you’re making sure that you can develop a defensible moat around your business. You’re no longer at the grace of other platforms like Facebook or Google.
Rather, you have individuals following every word you say, and purchasing when you desire them too.
Expert Secrets is a book worth purchasing. If you are seeking to improve your internet marketing skills, sales techniques or earnings, this book includes important wisdom.
It features a 100% satisfaction guarantee, meaning you are not even on the hook if you aren’t happy with the purchase.
Grab your copy of Expert Secrets here.