what is expert secrets russell brunson – Book Review

In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your items online.

If you haven’t finished reading DotCom Secrets yet, then you ought to go on and do that.

If you have actually completed checking out one of my preferred books, then you should follow that up by selecting up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review


Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a loyal following of fans who will buy your products.

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Inside, you’ll find a thorough guide on how to become an expert in your niche and constructing a tribe of faithful fans, who resonate with your message and purchase your products.

Sounds intriguing?

That’s what Russell Brunson’s book, Expert Secrets is all about and its a should check out book for any online marketer and entrepreneur.

Here is what I’m going to be covering in my Expert Secrets review.

  • What is Expert Secrets?
  • A look inside Expert Secrets
  • Expert Secrets Pricing
  • Last Thoughts

If you’re currently ready to purchase Expert Secrets you can get it free of charge through this link.

What is Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s finest selling DotCom Secrets book.

It was released in 2017 and comes in at 265 pages long.

The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different sections, with a total of 22 expert secrets. The first four sections of the book set its foundation. Here is an in depth review of each of the 4 areas in our Expert Secrets Review.

In Russell’s hallmark style, you’ll get a lot of examples and stories where he shows how he created his own faithful following that turned ClickFunnels into a $100 million service.

At the time of this post, Expert Secrets has 4.5 stars and 168 customer reviews on Amazon.

The book is aimed at people attempting to run 2 types of companies. The first, is somebody who wishes to sell details products directly. This could be offering an ebook, a course, training or consulting.

The second type is someone who wants to take advantage of information products to grow their own company. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.

A look inside Expert Secrets

Section 1: Creating your Mass Movement

Expert Secrets – Mass Movement

The beginning of the book is everything about learning how to develop your mass motion.

Russell found that all mass motions have 3 things in common.

They each have a charming leader. Brunson writes how you can end up being a good leader, the steps you ought to take and concerns you need to ask yourself. He goes on to let you know you may not be a born leader, however you can turn into one by following some basic but critical guidelines. Brunson likewise teaches you how to discover your target audience, and figuring out those people who will react best to your products. He also provides you suggestions on how to write a great marketing message tailored particularly for your target audience.

Each focused on a future based cause that was bigger than themselves. Here Russell teaches you how to show people your new chance and get them to believe in your cause. He teaches how you can develop true fans for yourself and your brand name.

They each offered their audience a brand-new chance. Brunson teaches you how to provide your new opportunity to your target audience and how to convince them to pick your service or brand name.

To become a leader (or expert), you initially require to determine what market you want to serve.

The 3 core markets to select from are wealth, health and relationships. Under these 3 core markets are hundreds of submarkets. For instance, under wealth topics that interest me include online marketing, stock exchange investing and bitcoin.

What Russell emphasizes however is that these submarkets are still too broad. There is a lot competition and it will be tough for you to stand apart.

You need to drill down one more level into particular more specific niches.

If you were in the online marketing specific niche, you may decide to end up being an expert in writing daily e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which offers you a chance to discover your own special area to thrive.

Once you’ve selected your niche, you can then carry on to establishing your Attractive Character.

Expert Secrets Attractive Character Russell enters into what it takes to create a persona that individuals want to follow and become like you. He shows you how not to be boring and how to be convincing. This is how you will begin building the first of your real fans.v

When that’s in place, it makes building your motion a lot easier because you can develop your material and funnels based around it.

By the end of this area, you’ll know precisely who you want to work with, how to reach them, and what you need to do to provide the results they desire.

Area 2: Creating Beliefs

This area concentrates on how to discover how to comprehend the minds of your fans to turn them into consumers.

Russell starts off this section concentrating on your “One Thing” aka “The Domino”. It’s the one thing you require to get somebody to believe that will knock down all of their objections. This secret shows you the most crucial thing you require to convince your target market to purchase from you.

As soon as you find out your “something” the method he explains it, it will alter the way you work.

Then, in order to better connect with your audience, Russell speaks about coming up with your “the Epiphany Bridge”.

Expert Secrets – The Epiphany Bridge

This is the story that takes your audience though the psychological experience that got you excited about the opportunity you are showing them.

And if you tell this story about how you got your own “aha” minute, and structure it in the manner in which Russell describes, then your audience will have the exact same epiphany themselves about whatever you are discussing.

This will get them delighted to read more about it by themselves, and most notably, get them excited to purchase.

You will learn how to persuade individuals to purchase from you, through feelings and storytelling. Russell will also teach his secrets to get consumers to comprehend you and your brand name.

I like this part of the book, since this is where Russell teaches you the structure to ending up being a better storyteller.

You’ll find out about the “kinda like” bridge to help you simplify more intricate ideas and how to get individuals to “feel” when listening to your stories.

Next you’ll find out about a story structure called The Hero’s 2 Journeys and it’s a formula that movies have actually been following for years.How to build your individual brand name and story individuals can easily relate to. You will learn how to accomplish it through storytelling.

It’s a tested structure you can utilize for any story you want to tell.

Nevertheless, Russell has simplified the whole process into what he called the Epiphany Bridge Script. Integrating the Hero’s Two Journey and the Epiphany Bridge together with a script on how to execute your character and story.

What’s awesome is that you just address the 8 questions that he has actually developed, and it will basically compose the story for you itself.

Russell teaches you how to break your customer’s false beliefs and change them with new beliefs via your epiphany bridge. And lastly, Russell introduces you to the three primary beliefs you need to break in order to make sales. He teaches you how to accomplish it by means of your epiphany script.

Section 3: The Stack: Selling with Authenticity

The next area of the book is all about taking what you found out in the first two sections and transforming that into sales.

The main point that Russell talks about here is the Stack Slide which assists you increase the overall worth of your product.

Expert Secrets – Stack Slide

The Stack Slide is important to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to effectively construct your own and make it into your alluring offer. You will discover how to offer your target audience massive value and what you require to present to persuade them to purchase from you.

Once you have this in place, you can sell it through an online webinar. Webinars are most likely the best technique to offer your item due to the fact that you can run several webinars each day, as typically as you ‘d like.

And they don’t always need to be live occasions. You can actually just do a single discussion and have it sell for for months.

Russell has actually invested years doing live webinars so he could best the formula with time. When he got it right, he had the ability to make consistent sales day in and day out, netting him countless dollars.

This is what he called the Perfect Webinar, and he enters into fantastic information of how this works.

Expert Secrets – Perfect Webinar

This secrets teaches you how to effectively sell your services online by means of a webinar and how to put the pieces together from section 2 to achieve this.

You’ll find out how to structure your webinar to take a possibility from a state of interest to the point where they are ready to fork over their money for the value you are offering them.

Despite the item, you can use this script to explain how valuable your product is to your client (assuming it really is valuable) and how to market it properly throughout your webinar.

If you’ve been on any marketing related webinars just recently, you probably have currently seen the Perfect Webinar in action. That’s since it works and it’s pretty easy for even newbies to pick up.

Expert Secrets Pricing

You can find the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can grab the Kindle variation for $8.69.

If you want to get a pretty big discount rate, Russell is providing away Expert Secrets for complimentary if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.

I really do suggest going through the primary site to purchase the book. Since you’ll get to see straight among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll find out in the book.

Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you choose that medium instead.

Last Thoughts

I really delighted in Expert Secrets. Expert Secrets gives you an opportunity to access cost effective but high worth company recommendations from somebody who has a successful online service.

While there is no direct income related to the book, the author guarantees the knowledge consisted of in the book will help improve your internet sales and marketing efforts, resulting in greater earnings.

By establishing a following of insane fans, you’re making sure that you can construct a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or Google.

Instead, you have people following every word you state, and purchasing when you want them too.

Expert Secrets is a book worth buying. If you are wanting to improve your web marketing abilities, sales techniques or earnings, this book includes valuable wisdom.

It includes a 100% satisfaction assurance, meaning you are not even on the hook if you aren’t delighted with the purchase.

Get your copy of Expert Secrets here.

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