In DotCom Secrets, you learned what sales funnels are, and how they can help you offer your products online.
If you have not completed reading DotCom Secrets yet, then you must proceed and do that.
If you have actually completed checking out one of my favorite books, then you must follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of producing a faithful following of fans who will buy your products.
Inside, you’ll discover a comprehensive guide on how to end up being an expert in your niche and building a tribe of loyal followers, who resonate with your message and purchase your products.
Sounds intriguing, right?
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a need to read book for any online marketer and business owner.
Here is what I’m going to be going over in my Expert Secrets review.
- What is Expert Secrets?
- An appearance inside Expert Secrets
- Expert Secrets Pricing
- Last Thoughts
If you’re currently ready to buy Expert Secrets you can get it totally free through this link.
What’s Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s finest offering DotCom Secrets book.
It was published in 2017 and can be found in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different sections, with an overall of 22 expert secrets. The first four areas of the book set its foundation. Here is an in depth evaluation of each of the 4 areas in our Expert Secrets Review.
In Russell’s trademark design, you’ll get a lot of examples and stories where he highlights how he produced his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 168 client evaluations on Amazon.
The book is aimed at individuals trying to run 2 kinds of companies. The very first, is somebody who wants to sell details products straight. This could be selling an ebook, a course, coaching or consulting.
The second type is someone who wants to utilize details items to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year service.
An appearance inside Expert Secrets
Area 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The start of the book is all about finding out how to produce your mass movement.
Russell found that all mass movements have 3 things in common.
Brunson likewise teaches you how to find your target audience, and identifying those people who will react best to your items. He likewise offers you ideas on how to compose a great marketing message customized specifically for your target audience.
Each concentrated on a future based cause that was bigger than themselves. Here Russell teaches you how to show individuals your brand-new opportunity and get them to believe in your cause. He teaches how you can create true followers for yourself and your brand name.
They each provided their audience a new chance. Brunson teaches you how to provide your brand-new opportunity to your target audience and how to persuade them to select your service or brand name.
To become a leader (or expert), you first require to figure out what market you want to serve.
The 3 core markets to pick from are wealth, health and relationships. However under these 3 core markets are numerous submarkets. Under wealth subjects that intrigue me include online marketing, stock market investing and bitcoin.
What Russell highlights though is that these submarkets are still too broad. There is a lot competition and it will be hard for you to stick out.
You require to drill down one more level into particular more specific niches.
If you were in the online marketing specific niche, you might choose to end up being an expert in composing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which offers you an opportunity to find your own special location to grow.
When you’ve chosen your specific niche, you can then proceed to establishing your Attractive Character.
Expert Secrets Attractive Character Russell enters into what it takes to produce a persona that people want to follow and become like you. He shows you how not to be boring and how to be convincing. This is how you will start developing the first of your true fans.v
Once that’s in place, it makes building your motion a lot simpler since you can create your content and funnels based around it.
By the end of this section, you’ll know precisely who you want to deal with, how to reach them, and what you need to do to deliver the results they desire.
Area 2: Creating Beliefs
This section focuses on how to learn how to comprehend the minds of your followers to turn them into customers.
Russell starts this area focusing on your “One Thing” aka “The Domino”. It’s the one thing you require to get someone to think that will knock down all of their objections. This secret reveals you the most important thing you require to encourage your target audience to buy from you.
As soon as you determine your “one thing” the method he explains it, it will change the way you do business.
Then, in order to better connect with your audience, Russell talks about coming up with your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the psychological experience that got you thrilled about the opportunity you are sharing with them.
And if you inform this story about how you got your own “aha” moment, and structure it in the way that Russell discusses, then your audience will have the exact same surprise themselves about whatever you are speaking about.
This will get them delighted to read more about it by themselves, and most importantly, get them thrilled to buy.
You will find out how to convince people to buy from you, through emotions and storytelling. Russell will also teach his secrets to get clients to comprehend you and your brand name.
I love this part of the book, since this is where Russell teaches you the framework to ending up being a better writer.
You’ll find out about the “kinda like” bridge to help you simplify more complex concepts and how to get individuals to “feel” when listening to your stories.
Next you’ll discover a story structure called The Hero’s 2 Journeys and it’s a formula that films have been following for years.How to construct your personal brand name and story people can quickly relate to. You will find out how to accomplish it through storytelling.
It’s a tested structure you can use for any story you wish to tell.
Russell has streamlined the whole process into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to implement your character and story.
What’s great is that you just answer the 8 questions that he has come up with, and it will essentially write the story for you itself.
Russell teaches you how to break your customer’s false beliefs and change them with brand-new beliefs via your surprise bridge. And lastly, Russell presents you to the 3 primary beliefs you need to break in order to make sales. He teaches you how to achieve it through your surprise script.
Area 3: The Stack: Selling with Authenticity
The next section of the book is all about taking what you discovered in the first 2 areas and converting that into sales.
The main idea that Russell speak about here is the Stack Slide which assists you increase the general value of your item.
Expert Secrets – Stack Slide
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell reveals you how to successfully construct your own and make it into your irresistible deal. You will find out how to use your target audience massive value and what you need to provide to persuade them to purchase from you.
When you have this in place, you can offer it via an online webinar. Webinars are probably the very best approach to sell your product because you can run several webinars each day, as frequently as you ‘d like.
And they do not necessarily have to be live events. You can in fact simply do a single presentation and have it sell for for months.
Russell has invested years doing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.
This is what he called the Perfect Webinar, and he enters into excellent detail of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to successfully offer your services online by means of a webinar and how to put the pieces together from section 2 to achieve this.
You’ll find out how to structure your webinar to take a possibility from a state of interest to the point where they are ready to dish out their money for the value you are providing them.
Despite the item, you can utilize this script to describe how important your item is to your customer (assuming it really is important) and how to market it correctly throughout your webinar.
If you’ve been on any marketing associated webinars recently, you probably have currently seen the Perfect Webinar in action. That’s since it works and it’s quite simple for even novices to pick up.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can get the Kindle variation for $8.69.
Nevertheless, if you want to get a quite big discount, Russell is distributing Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do suggest going through the primary site to purchase the book. Since you’ll get to see straight among the most successful sales funnels out there, and experience a few of the lessons very first hand that you’ll discover in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you choose that medium instead.
I thoroughly enjoyed Expert Secrets. Expert Secrets offers you a chance to gain access to cost effective but high value service suggestions from somebody who has an effective online company.
While there is no direct income related to the book, the author assures the knowledge contained in the book will help enhance your internet sales and marketing efforts, leading to higher income.
By establishing a following of crazy fans, you’re ensuring that you can develop a defensible moat around your organisation. You’re no longer at the grace of other platforms like Facebook or Google.
Rather, you have individuals following every word you state, and buying when you want them too.
Expert Secrets is a book worth buying. If you are seeking to improve your online marketing abilities, sales techniques or income, this book consists of important wisdom.
It includes a 100% fulfillment warranty, suggesting you are not even on the hook if you aren’t happy with the purchase.
Get your copy of Expert Secrets here.