If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to identify if ClickFunnels is a legitimate business marketing software worth attempting, or simply overhyped.
ClickFunnels has made a pretty big name for itself given that it began, ending up being one of the biggest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has grown so much in such a brief period of time.
There is no denying it’s popular, however does that indicate it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another website and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels functions and plenty of other bells and whistles. I’ll also offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you select to utilize it or not, it’s a crucial gamer anyone in e-commerce and online marketing should be familiar with. With some drawbacks, it’s certainly excellent.
ClickFunnels Review Highlights
Here’s a brief list of ClickFunnels’ review high point– keep an eye out for these in this post.
ClickFunnels is a great landing page home builder, with a simple drag-and-drop editor
Easy and ample integrations that enable you to capture emails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to learn and utilize
Concentrated on making its users more money
They provide a 2 week totally free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in simply 3 years it’s been, in the words of Forbes, “quietly revolutionizing the online marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for organisations and entrepreneurs to offer things online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s succeeded, not only from ClickFunnels, but other marketing adventures. He experimented with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his website here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a way to help Brunson and his team create funnels more quickly for different ventures, as developing funnels would typically take weeks. Nevertheless, they quickly recognized their production would work to others and had great potential as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to guide a website visitor to the checkout page.
There’s a less dull way of thinking of it. Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of actual active ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors. Your website visitors are looking around, checking things out. Your website is magnificently designed, and your content is top notch!
Unfortunately, that still does not turn much of your visitors into customers. In a traditional store, that’s like people walking into your shop but not knowing where the cash register is, so they leave the store without purchasing anything. In a physical shop, you can talk your consumers into purchasing something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel can be found in– it’s designed to interest your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in better and better till visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge deal for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is meant to conserve you energy and time– to do what otherwise needs a lot of technological proficiency and/or an array of third party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the best things about ClickFunnels is its focus on generating income for the user. They make it extremely simple to make your account, set up your material, and begin taking payments. Plus, it’s pretty simple to choose whatever up– it’ll most likely take you a couple hours to figure out the majority of what you need, max.
Drag and Drop Builder
Their page builder is a quite essential function, and they’ve pulled it off well. When you get used to it, it’s a simple to use drag and drop builder.
Integrated in A/B screening is excellent too. All you have to do is replicate a page, make your modifications, and select the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels manages API integrations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll also find an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a lot of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s fantastic to have actually things so centralized: I can build my landing pages, develop forms and order forms, and activate e-mails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to invest in developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re enabled a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not ideal, but it does an excellent task of packaging great tools together and making them available. It arguably saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: despite the fact that ClickFunnels is overall strong, it has numerous locations that need work.
A small drawback is the rate. There are only 2 rates alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big drawback, just another financial investment in your company, and like I’ve said, you get an excellent package for it.
Dull Customer Service
Beyond that, consumer support is iffy at best. In my experience, they’ve been fine with basic questions, but if you ask more difficult things, particularly about advanced features, they won’t be really useful.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product however I take a slight problem with their marketing that I think deserves mentioning in this ClickFunnels Review.
If you get sucked into among their funnels, it’s difficult to leave the buzz surrounding it. They have a fantastic marketing for sure. From a user experience perspective, it can get obtrusive. Once you sign up for the software application, you can attempt to take a look at the objective features of the software and incorporate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing methods.
This suggests you’ll find yourself buying online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and many posts consists of individuals bragging about just how much money they made and flashing their sports cars. Though these numbers are genuine, the users give an impression that they’re more concentrated on making fast cash instead of building excellent products and services. ClickFunnels has actually helped people do terrific things, but it’s also assisted proliferate fast rich plans, online courses, saturation of coaches and professionals, and other spammy web online marketer stuff.
All of us understand the founder is a marketing wizard, however so much of the item is tied to his brand and his philosophy. As much as I value the landing page home builder, everything around it looks like an extension of Brunson’s platform.
Sometimes it’s tough to not get the feeling that ClickFunnels invests more resources on self-promotion than essential, specifically when some aspects of their item (i.e., customer service) can still utilize some work.
This one isn’t on ClickFunnels however more on the community. While you have the ability to customize extensively within ClickFunnels, lots of people utilize comparable designs. Considering the popularity of ClickFunnels, this has caused a big amount of ClickFunnel-y looks floating around. Variety is important.
Software Outages and Bugs
Every now and then, ClickFunnels will decrease or experience some mistakes. This really does not happen frequently, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can possibly lose a lot of money.
It’s also hard to know when your pages are working or not, unless you constantly examine or wait till you hear from mad clients. Barring uptime, I likewise deal with some glitches when I clone pages using the HTML publishing choice.
User experience changes … a lot
The dashboard changes frequently, the flow of producing brand-new pages and funnels modifications, a button will move around, rates choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a business solution.
Way too Simple
A criticism I’ve heard but don’t rather concur with personally: it’s too basic, and too pricey for its simplicity. These criticisms tend to refer to diy approaches which can be cheaper in advance and yield more control over handling specific information. However, for less experienced users who are mainly seeking effectiveness and an easy to use package of tools, I would not stress this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two prices strategies– StartUp and ClickFunnels Platinum Suite, additionally called ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. Start-up is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you also get a 14 day free trial to try out the service, so a minimum of you don’t require to devote to a costly plan immediately. If you pay annually instead of month-to-month, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nonetheless, a bit large huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but absolutely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a quite excellent job. I personally consider it an excellent financial investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the quantity of pages (100 ), visits (20,000), customized domains (3 ), and only some of the complete list of functions.
Both plans have limitless contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment product for your payment entrances); membership plans (another Backpack feature, but unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, check outs, and custom-made domains; top priority assistance and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t stress, it is puzzling. This part I believe ClickFunnels might actually tidy up. We’ll enter into more information in the following section of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the complete set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re solid and you get everything you need. They’re largely user-friendly and give you a good amount of control. The template editor and combination management system are fine examples of this and are very important functions, so I’ll be giving them separate sections.
A/B split screening is a smaller sized feature, however certainly a significant one.
If you duplicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you want to see per page, letting you test conversion rates really conveniently. It’s a great function and really easy to use.
I also think ClickFunnels is total flexible and straightforward for other settings, like your account details or integrations. Maybe very tech literate individuals would discover them restrictive (a typical theme amongst some criticisms), but as the service is supposed to be easy to use, I believed the fundamental features were pretty good.
There are many kinds of available pre-made funnels, oriented to different types of companies, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is clever analytics that result in wise auto-responding, however the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program much easier and more efficient.
However are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided e-mail auto-responder to me, however perhaps I’m just cynical. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wished to dedicate unique attention to it. In fact, I think a large part of why I gave ClickFunnels a high score relates to it being a truly strong landing page home builder. ClickFunnels distances itself from page building software and markets its funnel approach, but truth be told, I use it primarily for this landing page contractor.
Anyhow, there is quite a selection of templates with excellent styles, though as you might expect, only the design templates developed by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also conserve particular design templates and make individual page templates, and it’s pretty easy to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a little bit more complicated than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with 4 main parts: sections, rows, columns, and aspects. You can have numerous sections per page. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complex, however it’s quite easy to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over a component, it would be orange.
You can likewise edit by area, row, column, and so on, through the side bar. All the little details and parts of your page can be moved or changed.
A little criticism I’ve heard (however don’t have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a big concern and the builder provides you enough manage without compromising ease of use, however it might be worth a mention.
Overall, I like the page contractor a lot. It makes developing your landing page really easy, and it serves ClickFunnels’ objective: to make it easier for you to generate income online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous noteworthy partners you can contribute to your combinations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll come up. It’s quite self-explanatory, simply click the one you desire and add it.
The procedure for managing integrations is likewise simple, though you may have to check your 3rd party software application’s documentation to discover exactly what ClickFunnels requires. In general, you’ll find the procedure quite simple. Integrations are a little more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a very basic way of including and handling combinations.
Payment gateways get incorporated and on other software platforms are just called integrations, but on ClickFunnels they get an area separate from combinations. They might also be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations usually run smoothly and you don’t need to fret much about them.
Ease of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t waste any more time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels uses is offering tools that permit the less experienced to save time and money. That being the case, examining ease of use is pretty important.
Short answer: It’s easy to use, however you need to still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I indicate new to the world of e-commerce and marketing– but the finding out curve is far from impossible. For most people, I would say the learning curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books mentioned earlier in the evaluation.
Anyway, ClickFunnels is certainly much easier than producing funnels on your own. They have a reasonable amount of documentation, and it might not be ideal, however it appears to me like many questions ought to be covered, and you can always call a customer support representative if it concerns it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly simple to handle. A cohesive menu makes it easy to browse to all parts of your funnel handling procedure, from selecting design templates to the drag and drop editor.
Some settings regarding e-mail integrations or payment processors will require a bit of understanding, but it’s nowhere near the quantity of knowledge you would need to in fact code the funnels– it’s stuff you can figure out by Googling around or visiting the docs.
Ultimately, ClickFunnels is not mind-blowingly simple, however it is total structured with an intuitive user-interface. They do tend to change things often, but it probably won’t suffice to substantially hinder you.
We provide it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would suggest all prospective users go into with some standard technological literacy, it basically is successful where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some businesses more than others.
Professional, speakers, coaches, expert service providers, individuals exclusively in e-commerce or network marketing, and even those providing B2B services would probably be most healthy for ClickFunnels. ClickFunnels in general does well with those providing more imaginative items or independent endeavors.
Naturally, you can always begin with a blank funnel, and I do not believe you must choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized organisation, alright with the price, and you need to make your traffic work for you better, I question you ‘d be wasting your cash or time with ClickFunnels. I would specifically suggest it to anyone who wants to keep a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ client support is an area that consists of some nuances. Their docs page has a series of categories, each with their own articles.
When it comes to the direct client service, they have a chat function inside the control panel after you visit, however I’m not too delighted with it. They’ve typically been handy for easy concerns and basic troubleshooting … but when I’ve had advanced questions, I’ve found them pretty unhelpful. With one particular HTML publishing concern, they took 3 months to return to me. Already, I figured out a workaround. Most users won’t need that kind of support and to be truthful, the majority of SaaS companies don’t provide that level of assistance. So I give ClickFunnels congratulations for attempting.
Furthermore, I’ve discovered a consistency amongst reviews pointing out bad experiences with consumer service. When he called customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not state ClickFunnels stops working in client support– I think the group mostly comprehend that their services are not completely simple to utilize and/or include tools new to their users, and they have actually put sufficient resources into their assistance to make it decent. Perhaps most users, myself consisted of, would not state ClickFunnels has extraordinary client assistance, however it mostly satisfies a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think many people will look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason Leadpages is so much cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You do not need a different web host or a different email marketing or a different shopping cart solution. Remember from earlier, if you compute how much you ‘d pay for all of these tools individually, you ‘d actually end up spending less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is pretty budget-friendly in its own right.
I do think Leadpages is an awesome choice in some situations. If you want to crank out landing pages quickly, without much customization, LeadPages is excellent. This is originally what it was designed for … Simply select a page that’s currently been produced you, that’s proven to transform, plug your own text and images into it, and drive traffic. The appeal is in the simpleness and lack of alternatives.
So, which should you pick?
Choose ClickFunnels if you want to produce a series of reliable, conversion optimized funnel pages without learning HTML.
Opt for Leadpages if you’re looking for a budget plan marketing alternative that gets the job done. Create gorgeous sales pages without knowing a lick of code.
Opt for ClickFunnels if you do not wish to cobble together a gazillion various systems to produce a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, because it’s very lengthy to run backward and forward between programs, trying to make them speak to each other.
Opt for Leadpages if you just need to produce a basic one-step landing page.
Go with ClickFunnels if you want to develop a real funnel with multiple pages, together with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both offer various things or rather different quantities of things.
Builderall takes the method of offering as lots of digital marketing services as possible. For example, you can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can help you choose which software would be better suited to your company.
One reason Builderall is great is it enables you to continue top of a large percentage of your digital marketing strategy … all in one location. You can develop marketing funnels, create blog sites, style and automate your email marketing and even create apps.
As permitting you to produce auto-responses for your e-mail projects, it uses Facebook combination. You can, therefore, keep on top of your social networks leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being largely brand-new, ending up being an affiliate would be advantageous as all their cash presently goes towards the program. This is various from more established companies, who can invest most of their cash into marketing. As Builderall is reasonably brand-new, so is its community. If you are major about joining you have a great opportunity of ending up being an effective member of their program.
Clickfunnels don’t need an additional charge to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Total though, Builderall’s costs are really sensible. Especially when you think about the range and variety of functions their software application offers. You essentially receive more digital marketing tools, for a lower cost. However, do not forget this might not be as much of a benefit as you believe. It’s crucial to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s amount up which one you should go for. If you are a little independent service with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
If you are a recognized or growing organisation looking to expand legitimately … Clickfunnels is the one for you. There must be a good reason why all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ products bring. The fact that Builderall uses such a large quantity of functions indicates they spread themselves thin.
Clickfunnels concentrate on a couple of aspects and make sure they are offered at a high standard. So if marketing funnels are your focus, it goes without stating that you must opt for the software with the funnel function being the main focus.
Ultimately, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your organisation will all identify the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate contender in the marketing software area and worth experimenting with.
Yeah, there are a few downsides: If you need a more hands-on option to your marketing needs with greater customization capabilities, you might want to look into 3rd party choices you can tie together. If you are choosing ClickFunnels after all, you might find yourself unlucky and wind up handling unhelpful customer care representatives, or some glitches in the software application. You may also be irritated by their self-promotion.
You know what? Thinking about everything, I don’t believe any of these surpass the strong landing page home builder, let alone other positives such as the brief learning curve, strong integrations, and good templates.
All-in-all, ClickFunnels succeeds in its core goal– to make it simpler for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels evaluations acknowledge it can be pretty useful for less internet-exposed entrepreneurs. I’m pretty sure that for the huge bulk of prospective users, the page home builder offers enough option. If you’re looking primarily for an easy however strong sales solution or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.