If you love marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a genuine company marketing software application worth attempting, or just overhyped.
ClickFunnels has actually made a pretty huge name for itself because it began, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a short duration of time.
There is no denying it’s popular, but does that imply it’s worth it? Just how much can we rely on the crowd on this one? It appears it’s simply another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels functions and plenty of other bells and whistles. I’ll likewise provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the last decision.
Despite whether you pick to use it or not, it’s a crucial gamer anyone in e-commerce and internet marketing ought to be familiar with. Before you leap in, what’s our ranking? I’ll put it at a solid 4 stars. With some disadvantages, it’s absolutely excellent. Keep reading to find out why!
ClickFunnels Review Overview
Here’s a quick selection of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is an excellent landing page contractor, with an easy drag-and-drop editor
Simple and adequate combinations that enable you to capture emails and take payments ideal inside ClickFunnels
Constructed with A/B testing abilities
Easy to learn and utilize
Focused on making its users more money
They provide a 2 week free trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in just three years it’s been, in the words of Forbes, “calmly transforming the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it simpler for businesses and entrepreneurs to sell stuff online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his development, and for good reason. He’s succeeded, not just from ClickFunnels, however other marketing experiences. He played around with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a method to assist Brunson and his group create funnels quicker for various ventures, as developing funnels would generally take weeks. They quickly realized their development would be beneficial to others and had excellent possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who don’t know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a site visitor to the checkout page.
There’s a less uninteresting way of considering it. Step 1: Imagine a funnel. Step 2: Imagine this funnel is in truth a metaphor, and instead of actual ingredients to pour down the funnel, you have metaphorical components you call web traffic or site visitors. Your site visitors are browsing, inspecting things out. Your website is wonderfully developed, and your content is top notch!
That still does not turn numerous of your visitors into consumers. In a traditional store, that’s like individuals walking into your store but not knowing where the sales register is, so they leave the shop without buying anything. In a physical shop, you can talk your consumers into purchasing something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel comes in– it’s designed to attract your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and more detailed up until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for internet marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is planned to conserve you time and energy– to do what otherwise requires a lot of technological proficiency and/or a range of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
One of the best features of ClickFunnels is its focus on making money for the user. They make it very simple to make your account, put up your material, and start taking payments. Plus, it’s pretty simple to choose whatever up– it’ll probably take you a couple hours to find out the majority of what you require, max.
Drag and Drop Builder
Numerous functions are really beneficial here. I like how simple it is to replicate pages, and the reality I can conserve templates to be utilized again later on. Their page contractor is a quite essential feature, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop builder.
Built in A/B testing is fantastic too. All you need to do is replicate a page, make your changes, and pick the quantities of your traffic you want to see variation A or B.
Great selection of Integrations
I believe ClickFunnels deals with API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to handle.
You’ll likewise discover an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s fantastic to have things so centralized: I can build my landing pages, develop kinds and order forms, and set off emails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise require to invest in designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good financial investment– what you’re enabled a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite may not be too much to ask.
ClickFunnels is not best, however it does a terrific job of product packaging fantastic tools together and making them accessible. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has numerous areas that require work.
A small drawback is the price. There are just two prices options, at either $97 a month or $297 a month. In the grand plan of things, this is not a big downside, simply another investment in your company, and like I’ve said, you get a good plan for it.
Dull Customer Service
Beyond that, consumer assistance is iffy at best. In my experience, they’ve been great with fundamental questions, but if you ask harder things, especially about advanced functions, they will not be extremely useful.
Cult-like user base and software too dependent on Founder
This is not an unbiased criticism of their product but I take a minor issue with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to get away the hype surrounding it. From a user experience viewpoint, it can get meddlesome.
This implies you’ll find yourself purchasing online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and many posts includes individuals extoling how much cash they made and flashing their cars. These numbers are genuine, the users give an impression that they’re more focused on making quick cash rather than building great products and services. ClickFunnels has actually helped individuals do fantastic things, but it’s also assisted proliferate quick abundant plans, online courses, saturation of coaches and specialists, and other spammy internet marketer stuff.
All of us know the founder is a marketing wizard, but a lot of the product is connected to his brand name and his viewpoint. As much as I appreciate the landing page contractor, whatever around it appears like an extension of Brunson’s platform.
Often it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, particularly when some aspects of their item (i.e., customer care) can still utilize some work.
While you have the ability to tailor thoroughly within ClickFunnels, lots of people use comparable designs. Considering the appeal of ClickFunnels, this has led to a big amount of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every so often, ClickFunnels will go down or experience some mistakes. This really does not happen frequently, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of cash.
It’s also hard to understand when your pages are working or not, unless you continuously examine or wait until you speak with mad consumers. Barring uptime, I likewise handle some problems when I clone pages using the HTML publishing option.
User experience changes … a lot
The control panel changes frequently, the flow of creating new pages and funnels modifications, a button will move around, rates choices change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a company option.
A criticism I’ve heard however do not rather agree with personally: it’s too easy, and too pricey for its simplicity. These criticisms tend to refer to do-it-yourself techniques which can be less expensive in advance and yield more control over handling certain information. For less skilled users who are mainly seeking effectiveness and an easy to use bundle of tools, I wouldn’t stress this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. If you pay yearly rather of monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which starts at $25 a month. It is crucial to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty great task.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the quantity of pages (100 ), visits (20,000), custom domains (3 ), and only a few of the full list of functions.
Nevertheless, both strategies have endless contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment entrances); subscription strategies (another Backpack feature, but unlike one-time payments, this lets your customers spend for a membership service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, visits, and custom domains; priority support and template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t stress, it is confusing. This part I believe ClickFunnels might really clean up. We’ll go into more information in the following section of this ClickFunnels evaluation.
To sum up the distinctions, StartUp essentially carries the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the full set of ClickFunnels features. You can see the full official list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features general? I think they’re solid and you get everything you require. They’re largely intuitive and offer you a great quantity of control. The template editor and combination management system are fine examples of this and are extremely important functions, so I’ll be giving them different areas.
A/B split testing is a smaller sized feature, however definitely a noteworthy one.
If you replicate a page and make changes to the copy, the split test essentially lets you pick what portions of your traffic you wish to see per page, letting you test conversion rates extremely conveniently. It’s a fantastic function and very easy to use.
I also believe ClickFunnels is total flexible and simple for other settings, like your account information or combinations. Maybe extremely tech literate people would find them restrictive (a common theme amongst some criticisms), but as the service is supposed to be easy to use, I believed the fundamental features were respectable.
There are numerous types of offered pre-made funnels, oriented to various kinds of services, and you can obviously construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an e-mail auto-responder or simply an auto-responder, but it’s a bit more complicated. The primary goal of Follow-Up Funnels is smart analytics that result in clever auto-responding, but the auto-responding includes snail mail along with e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program simpler and more efficient.
However are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, however possibly I’m simply cynical. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to dedicate special attention to it. In fact, I think a big part of why I offered ClickFunnels a high score relates to it being a really solid landing page builder. ClickFunnels distances itself from page structure software and promotes its funnel technique, however reality be told, I utilize it mainly for this landing page builder.
Anyhow, there is quite a selection of templates with good designs, though as you may anticipate, just the design templates produced by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can likewise save specific design templates and make individual page design templates, and it’s pretty simple to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
As soon as you open your pages in the editor, you’ll basically be working with a drag and drop builder. It’s a little more complicated than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with 4 main parts: areas, rows, columns, and elements. Think about these parts as fitting within each other (this article has a practical diagram). Essentially: rows, columns, and elements go inside of areas. You can have numerous sections per page. Rows and columns go inside areas, but columns particularly go into rows. In this manner you can have a row with one column, or as much as 4. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s quite simple to master. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box since it’s a section, but if I was hovering over an aspect, it would be orange.
A small criticism I’ve heard (but do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a big concern and the builder offers you enough manage without sacrificing ease of use, however it might be worth a mention.
In general, I like the page home builder a lot. It makes designing your landing page really simple, and it serves ClickFunnels’ objective: to make it simpler for you to earn money online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few different types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous significant partners you can add to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll come up. It’s pretty obvious, simply click the one you want and add it.
The process for managing integrations is likewise simple, though you may need to examine your 3rd party software application’s documentation to discover exactly what ClickFunnels needs. In general, you’ll discover the process pretty basic. Integrations are a bit more technical conceptually than some features, such as the page home builder, so it’s much valued to have a very simple way of including and handling integrations.
Associated with integrations are payment gateways. Payment gateways get incorporated and on other software platforms are just called combinations, but on ClickFunnels they get an area different from combinations. They might likewise be understood to ClickFunnels as billing combinations. Payment gateways are also what they seem like: they’re the combinations that enable your consumers to spend for your things. Your store won’t actually be much of a shop unless you’re utilizing a payment gateway.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any issues adding it to ClickFunnels. In my experience, these integrations typically run smoothly and you don’t require to fret much about them.
Relieve of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t waste any more time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels uses is providing tools that enable the less experienced to conserve time and money. That being the case, examining ease of use is quite important.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I indicate new to the world of e-commerce and marketing– however the learning curve is far from impossible. For most people, I would state the knowing curve would be simply a couple hours max. If you’re really behind, pick up Russell Brunson’s books discussed previously in the review.
Anyway, ClickFunnels is definitely simpler than creating funnels on your own. They have a fair amount of documentation, and it may not be perfect, however it seems to me like most concerns must be covered, and you can always call a client service agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the real funnels– are relatively simple to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from selecting design templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will require a bit of understanding, however it’s no place near the amount of knowledge you would need to actually code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly easy, but it is overall structured with an user-friendly user-interface. They do tend to change things regularly, but it probably won’t be enough to substantially hamper you.
We offer it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would suggest all potential users go into with some fundamental technological literacy, it basically succeeds where user-friendliness is worried.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some companies more than others.
Consultants, speakers, coaches, expert service providers, individuals exclusively in e-commerce or network marketing, and even those providing B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in basic does well with those using more innovative items or independent ventures.
Of course, you can constantly start from a blank funnel, and I do not think you should choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized company, okay with the price, and you require to make your traffic work for you much better, I doubt you ‘d be losing your money or time with ClickFunnels. I would specifically suggest it to anyone who wishes to preserve a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ client support is an area that includes some subtleties. I commend ClickFunnels for having good documentation on-site. I believe their documents is just barely industry-standard for SaaS companies, however still enough. Their docs page has a series of classifications, each with their own short articles. It might be basic, however content-wise it’s not too shabby.
As for the direct customer service, they have a chat feature inside the control panel after you log in, however I’m not too happy with it. They’ve usually been practical for simple questions and standard troubleshooting … but when I’ve had more advanced questions, I’ve found them quite unhelpful. I provide ClickFunnels kudos for trying.
Additionally, I’ve seen a consistency among reviews pointing out bad experiences with consumer service. When he got in touch with customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in customer assistance– I think the team mainly understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have put sufficient resources into their support to make it good. Possibly most users, myself included, would not say ClickFunnels has extraordinary client support, but it primarily fulfills a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I think the majority of people will look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t need a separate web host or a separate email marketing or a different shopping cart option. Heck, you don’t even require a different affiliate program. Whatever is included in one plan. Remember from earlier, if you determine just how much you ‘d spend for all of these tools individually, you ‘d really end up investing less by going with ClickFunnels. You ‘d combine about $1,441/ month of costs into one ClickFunnels subscription.
If you take a look at it that way, ClickFunnels is pretty affordable in its own right.
I do believe Leadpages is an awesome choice in some circumstances. If you want to crank out landing pages rapidly, without much customization, LeadPages is excellent.
So, which should you choose?
Go with ClickFunnels if you want to produce a series of efficient, conversion enhanced funnel pages without finding out HTML.
Opt for Leadpages if you’re searching for a budget marketing alternative that finishes the job. Develop stunning sales pages without knowing a lick of code.
Choose ClickFunnels if you do not want to cobble together a gazillion various systems to create a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, since it’s very lengthy to run backward and forward in between programs, trying to make them speak with each other.
Go with Leadpages if you just require to produce an easy one-step landing page.
Choose ClickFunnels if you want to create an actual funnel with multiple pages, together with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both use various things or rather various amounts of things.
Builderall takes the method of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they share is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can assist you choose which software application would be much better suited to your service.
One factor Builderall is excellent is it allows you to continue top of a big proportion of your digital marketing technique … all in one location. You can develop marketing funnels, create blogs, style and automate your email marketing and even develop apps.
As permitting you to develop auto-responses for your e-mail campaigns, it offers Facebook combination. You can, for that reason, keep on top of your social media leads as well without needing to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being largely new, becoming an affiliate would be useful as all their money currently goes towards the program.
Clickfunnels do not require an extra cost to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Overall though, Builderall’s rates are extremely affordable. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you need to go for. If you are a little independent service with a limited budget and time to spare to cover your head around Builderall, then go for that one.
However, if you are an established or growing company looking to expand legally … Clickfunnels is the one for you. There should be a good reason that all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall uses such a big quantity of features indicates they spread themselves thin.
Clickfunnels focus on a couple of aspects and make sure they are offered at a high requirement. If marketing funnels are your focus, it goes without stating that you ought to go for the software application with the funnel feature being the primary focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your service will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth trying.
Yeah, there are a few drawbacks: If you need a more hands-on solution to your marketing requires with greater personalization capabilities, you may want to check out 3rd party options you can tie together. If you are opting for ClickFunnels after all, you might find yourself unlucky and end up dealing with unhelpful customer support agents, or some glitches in the software application. You may likewise be irritated by their self-promotion.
You know what? Considering whatever, I do not think any of these outweigh the strong landing page contractor, let alone other positives such as the brief learning curve, solid combinations, and great templates.
All-in-all, ClickFunnels is successful in its core goal– to make it much easier for you to funnel traffic and reach higher conversion rates. Even unfavorable ClickFunnels reviews acknowledge it can be quite helpful for less internet-exposed entrepreneurs. I’m quite sure that for the large bulk of potential users, the page home builder provides adequate option. If you’re looking most importantly for a simple but strong sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.